Agricultural Marketing and Consumer Behavior in a Changing World
B. Wierenga, Berend Wierenga, Aad van Tilburg, Klaus Günter Grunert, Jan-Benedict E.M. Steenkamp, Michel Wedel
Inbunden, 1997
1 680 kr
Brand Breakout
How Emerging Market Brands Will Go Global
AvJan-Benedict E.M Steenkamp,Nirmalya Kumar
E-bok
PDF, Engelska, 2013629 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).
Beskrivning
Written by the world''s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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