Nirmalya Kumar – författare
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14 produkter
Brand Breakout
How Emerging Market Brands Will Go Global
Av Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Inbunden, 2013
513 kr
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Brand Breakout
How Emerging Market Brands Will Go Global
Av Jan-Benedict E.M Steenkamp, Nirmalya Kumar
E-bok, 2013
714 kr
Lägg i varukorg
Written by the world''s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Brand Breakout
How Emerging Market Brands Will Go Global
Av Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Häftad, 2015
513 kr
Lägg i varukorg
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Value Merchants
Demonstrating and Documenting Superior Value in Business Markets
Av James A. Narus, Nirmalya Kumar m. fl.
E-bok, 2007
614 kr
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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to “win” a deal that he …
India Inside
The Emerging Innovation Challenge to the West
Av Phanish Puranam, Nirmalya Kumar
E-bok, 2011
347 kr
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Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside , the authors draw on their research to show how India is already turning …
Marketing As Strategy
Understanding the CEO''s Agenda for Driving Growth and Innovation
E-bok, 2004
478 kr
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CEOs are more than frustrated by marketing''s inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has …
Private Label Strategy
How to Meet the Store Brand Challenge
Av Jan-benedict E. m. Steenkamp, Nirmalya Kumar
E-bok, 2007
467 kr
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As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and …
Thinking Smart
Häftad, 2024
271 kr
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The modern executive faces many challenges. The old days of steady jobs in safe posts are gone. Technology is transforming work, rendering jobs obsolete and constantly moving the goalposts for performance. But the responsibilities and priorities remain as they always were: to the company, the …
Private Label Strategy
How to Meet the Store Brand Challenge
Av Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Inbunden, 2007
330 kr
Tillfälligt slut
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and …
Value Merchants
Demonstrating and Documenting Superior Value in Business Markets
Av James C. Anderson Jr., Nirmalya Kumar m. fl.
Inbunden, 2007
393 kr
Tillfälligt slut
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he …
India's Global Powerhouses
How They Are Taking on the World
Inbunden, 2009
292 kr
Tillfälligt slut
When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - complementing the Nano, its own innovative $2,500 car - it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat Forge, Hindalco, Infosys, Mahindra, …
India Inside
The Emerging Innovation Challenge to the West
Av Nirmalya Kumar, Phanish Puranam
Inbunden, 2011
267 kr
Tillfälligt slut
Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning …
Marketing As Strategy
Understanding the CEO's Agenda for Driving Growth and Innovation
Inbunden, 2004
344 kr
Tillfälligt slut
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has …
