James A. Narus – författare
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2 produkter
Value Merchants
Demonstrating and Documenting Superior Value in Business Markets
Av James A. Narus, Nirmalya Kumar m. fl.
E-bok, 2007
614 kr
Lägg i varukorg
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to “win” a deal that he …
Value Merchants
Demonstrating and Documenting Superior Value in Business Markets
Av James C. Anderson Jr., Nirmalya Kumar m. fl.
Inbunden, 2007
393 kr
Tillfälligt slut
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he …