James C. Anderson Jr. - Böcker

A concise introduction to structural dynamics and earthquake engineeringBasic Structural Dynamics serves as a fundamental introduction to the topic of structural dynamics. Covering single and multiple-degree-of-freedom systems while providing an introduction to earthquake engineering, the book keeps the coverage succinct and on topic at a level that is appropriate for undergraduate and graduate students. Through dozens of worked examples based on actual structures, it also introduces readers to MATLAB, a powerful software for solving both simple and complex structural dynamics problems.Conceptually composed of three parts, the book begins with the basic concepts and dynamic response of single-degree-of-freedom systems to various excitations. Next, it covers the linear and nonlinear response of multiple-degree-of-freedom systems to various excitations. Finally, it deals with linear and nonlinear response of structures subjected to earthquake ground motions and structural dynamics-related code provisions for assessing seismic response of structures. Chapter coverage includes: Single-degree-of-freedom systemsFree vibration response of SDOF systemsResponse to harmonic loadingResponse to impulse loadsResponse to arbitrary dynamic loadingMultiple-degree-of-freedom systemsIntroduction to nonlinear response of structuresSeismic response of structuresIf you're an undergraduate or graduate student or a practicing structural or mechanical engineer who requires some background on structural dynamics and the effects of earthquakes on structures, Basic Structural Dynamics will quickly get you up to speed on the subject without sacrificing important information.

This book provides a survey of the architecture and urbanism of Provence during the Roman era. Provence, or 'Gallia Narbonensis' as the Romans called it, was one of the earliest Roman colonies in Western Europe. In this book, James C. Anderson, jr. examines the layout and planning of towns in the region, both those founded by the Romans and those redeveloped from native settlements. He provides an in-depth study of the chronology, dating and remains of every type of Roman building for which there is evidence in Provence. The stamp of Roman civilization is apparent today in such cities as Orange, Nimes and Arles, where spectacular remains of bridges, theaters, fora and temples attest to the sophisticated civilization that existed in this area during the imperial period and late antiquity. This book focuses on the remains of buildings that can still be seen, exploring decorative elements and their influence from Rome and local traditions, as well as their functions within the urban environment.

Focusing primarily on Rome and other cities of central Italy, James C. Anderson, jr., describes the training, career path, and social status of both architects and builders. He explains how the construction industry was organized-from marble and timber suppliers to bricklayers and carpenters. He examines the political, legal, and economic factors that determined what would be built, and where. And he shows how the various types of public and private Roman buildings relate to the urban space as a whole. Drawing on ancient literary sources as well as on contemporary scholarship, Roman Architecture and Society examines the origins of the architectural achievements, construction techniques, and discoveries that have had an incalculable influence on the postclassical Western world. This detailed and concise account will appeal not only to students and scholars of Roman history, but to all with an interest in ancient architecture and urban society.

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers--as well as your customers.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:Understand your customer's buying centerIntegrate your sales and marketing operationsAssess your business cycle and its impact on your sales forceTransition away from solution salesLeverage the power of micromarketsIntroduce tiebreaker selling and consensus sellingMotivate your sales force properlyThis collection of articles includes: "Major Sales: Who Really Does the Buying," by Thomas V. Bonoma; "Ending the War Between Sales and Marketing," by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; "Match Your Sales Force Structure to Your Business Life Cycle," by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; "The End of Solution Sales," by Brent Adamson, Matthew Dixon, and Nicholas Toman; "Selling into Micromarkets," by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; "Dismantling the Sales Machine," by Brent Adamson, Matthew Dixon, and Nicholas Toman; "Tiebreaker Selling," by James C. Anderson, James A. Narus, and Marc Wouters; "Making the Consensus Sale," by Karl Schmidt, Brent Adamson, and Anna Bird; "The Right Way to Use Compensation," by Mark Roberge; "How to Really Motivate Salespeople," by Doug J. Chung; and "Getting Beyond 'Show Me the Money,'" an interview with Andris Zoltners by Daniel McGinn.