Jan-benedict E. m. Steenkamp – författare

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1 produkter

1. 

   Private Label Strategy

   How to Meet the Store Brand Challenge

   Av Jan-benedict E. m. Steenkamp, Nirmalya Kumar

   E-bok, 2007

   467 kr

   Lägg i varukorg

   As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and …