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10 produkter
Handbook of Marketing Decision Models
E-bok, 2008
4405 kr
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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way …
Marketing Management Support Systems
Principles, Tools, and Implementation
Av Berend Wierenga, Gerrit van Bruggen
Inbunden, 2000
1130 kr
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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into …
Agricultural Marketing and Consumer Behavior in a Changing World
Av B. Wierenga, Berend Wierenga m. fl.
Inbunden, 1997
1688 kr
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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
Marketing Management Support Systems
Principles, Tools, and Implementation
Av Berend Wierenga, Gerrit van Bruggen
Häftad, 2012
1130 kr
Lägg i varukorg
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into …
Agricultural Marketing and Consumer Behavior in a Changing World
Av Berend Wierenga, Aad van Tilburg m. fl.
Häftad, 2012
1643 kr
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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
Marketing Management Support Systems
Principles, Tools, and Implementation
Av Gerrit van Bruggen, Berend Wierenga
E-bok, 2012
1502 kr
Lägg i varukorg
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into …
Agricultural Marketing and Consumer Behavior in a Changing World
Av Michel Wedel, Jan-Benedict E.M. Steenkamp m. fl.
E-bok, 2012
2111 kr
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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
Handbook of Marketing Decision Models
Av Berend Wierenga, Ralf van der Lans
Inbunden, 2017
3705 kr
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The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the …
Handbook of Marketing Decision Models
Av Ralf van der Lans, Berend Wierenga
E-bok, 2017
4691 kr
Lägg i varukorg
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the …
Handbook of Marketing Decision Models
Av Berend Wierenga, Ralf van der Lans
Häftad, 2018
3705 kr
Lägg i varukorg
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the …
