Ralf van der Lans – författare

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3 produkter

1. 

   Handbook of Marketing Decision Models

   Av Berend Wierenga, Ralf van der Lans

   Inbunden, 2017

   3705 kr

   Lägg i varukorg

   The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the …

2. 

   Handbook of Marketing Decision Models

   Av Ralf van der Lans, Berend Wierenga

   E-bok, 2017

   4691 kr

   Lägg i varukorg

   The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the …

3. 

   Handbook of Marketing Decision Models

   Av Berend Wierenga, Ralf van der Lans

   Häftad, 2018

   3705 kr

   Lägg i varukorg

   The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the …