Peter S.H. Leeflang – författare
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8 produkter
Building Models for Marketing Decisions
Av Peter S.H. Leeflang, Dick R. Wittink m. fl.
Inbunden, 2000
4500 kr
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The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be …
Building Models for Marketing Decisions
Av Peter S.H. Leeflang, Dick R. Wittink m. fl.
Häftad, 2000
4500 kr
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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …
Building Models for Marketing Decisions
Av Philippe A. Naert, Michel Wedel m. fl.
E-bok, 2013
5695 kr
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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …
Building Implementable Marketing Models
Av Peter S.H. Leeflang, Philippe A. Naert
E-bok, 2013
1470 kr
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The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led …
Modeling Markets
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Av Peter S.H. Leeflang, Jaap E. Wieringa m. fl.
Inbunden, 2014
1688 kr
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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and …
Modeling Markets
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Av Koen H. Pauwels, Tammo H.A. Bijmolt m. fl.
E-bok, 2014
2110 kr
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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and …
Modeling Markets
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Av Peter S.H. Leeflang, Jaap E. Wieringa m. fl.
Häftad, 2016
1688 kr
Lägg i varukorg
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and …
Building Implementable Marketing Models
Av Philippe A. Naert, Peter S.H. Leeflang
Häftad, 1978
1130 kr
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The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led …
