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Philippe A. Naert – författare

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5 produkter

  1. Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert, P S H Leeflang - Building Models for Marketing Decisions, Inbunden. Tillgänglighet: Lägg i varukorg

    Building Models for Marketing Decisions

    Av Peter S.H. Leeflang, Dick R. Wittink m. fl.

    Inbunden, 2000

    4500 kr

    Lägg i varukorg

    The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be …

  2. Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert - Building Models for Marketing Decisions, Häftad. Tillgänglighet: Lägg i varukorg

    Building Models for Marketing Decisions

    Av Peter S.H. Leeflang, Dick R. Wittink m. fl.

    Häftad, 2000

    4500 kr

    Lägg i varukorg

    This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …

  3. Philippe A. Naert, Michel Wedel, Dick R. Wittink, Peter S.H. Leeflang - Building Models for Marketing Decisions, E-bok. Tillgänglighet: Lägg i varukorg

    Building Models for Marketing Decisions

    Av Philippe A. Naert, Michel Wedel m. fl.

    E-bok, 2013

    5695 kr

    Lägg i varukorg

    This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …

  4. Peter S.H. Leeflang, Philippe A. Naert - Building Implementable Marketing Models, E-bok. Tillgänglighet: Lägg i varukorg

    Building Implementable Marketing Models

    Av Peter S.H. Leeflang, Philippe A. Naert

    E-bok, 2013

    1470 kr

    Lägg i varukorg

    The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led …

  5. Philippe A. Naert, Peter S.H. Leeflang - Building Implementable Marketing Models, Häftad. Tillgänglighet: Lägg i varukorg

    Building Implementable Marketing Models

    Av Philippe A. Naert, Peter S.H. Leeflang

    Häftad, 1978

    1130 kr

    Lägg i varukorg

    The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led …