Dick R. Wittink – författare

Visar alla böcker från författaren Dick R. Wittink. Handla med fri frakt och snabb leverans.

3 produkter

1. 

   Building Models for Marketing Decisions

   Av Peter S.H. Leeflang, Dick R. Wittink m. fl.

   Inbunden, 2000

   4490 kr

   Lägg i varukorg

   The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be …

2. 

   Building Models for Marketing Decisions

   Av Peter S.H. Leeflang, Dick R. Wittink m. fl.

   Häftad, 2000

   4490 kr

   Lägg i varukorg

   This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …

3. 

   Building Models for Marketing Decisions

   Av Philippe A. Naert, Michel Wedel m. fl.

   E-bok, 2013

   5695 kr

   Lägg i varukorg

   This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …