Visual Marketing

From Attention to Action

AvRik Pieters,Michel Wedel

E-bok
Engelska, 2007

725 kr

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Beskrivning

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

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