Wayne Hoyer – författare
Visar alla böcker från författaren Wayne Hoyer. Handla med fri frakt och snabb leverans.
3 produkter
Consumer Behaviour
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2020
1109 kr
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The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with …
Consumer Behavior
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2023
1167 kr
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Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the …
Consumer Behavior
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2017
1130 kr
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The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and …
