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Brand Benefits Playbook
Why Customers Aren't Buying What You're Selling - And What to Do About It
Av Allen Weiss, Deborah J. MacInnis
Inbunden, 2024
294 kr
Lägg i varukorg
2024 Global Book Awards Finalist From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Today’s customers think less about products and more …
