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Joseph W. Priester – författare

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3 produkter

  1. Deborah J. MacInnis, C. Whan Park, Joseph W. Priester - Handbook of Brand Relationships, Inbunden. Tillgänglighet: Lägg i varukorg

    Handbook of Brand Relationships

    Av Deborah J. MacInnis, C. Whan Park m. fl.

    Inbunden, 2009

    3154 kr

    Lägg i varukorg

    Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …

  2. Joseph W. Priester, C. Whan Park, Deborah J. MacInnis - Handbook of Brand Relationships, E-bok. Tillgänglighet: Lägg i varukorg

    Handbook of Brand Relationships

    Av Joseph W. Priester, C. Whan Park m. fl.

    E-bok, 2014

    3422 kr

    Lägg i varukorg

    Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …

  3. Joseph W. Priester, C. Whan Park, Deborah J. MacInnis - Handbook of Brand Relationships, E-bok. Tillgänglighet: Lägg i varukorg

    Handbook of Brand Relationships

    Av Joseph W. Priester, C. Whan Park m. fl.

    E-bok, 2014

    3534 kr

    Lägg i varukorg

    Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …