Deborah MacInnis – författare

Visar alla böcker från författaren Deborah MacInnis. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Brand Meaning Management

   Av Naresh K. Malhotra, C. Whan Park m. fl.

   E-bok, 2015

   1699 kr

   Lägg i varukorg

   Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. …

2. 

   Brand Meaning Management

   Av Deborah MacInnis, C. Whan Park m. fl.

   Inbunden, 2015

   1559 kr

   Lägg i varukorg

   Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. …