Mark Peterson – författare
177 kr
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252 kr
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Skickas
549 kr
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Skickas inom 10-15 vardagar
579 kr
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613 kr
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422 kr
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Using Artificial Intelligence in Language Education
Principles and Prompting Activities
1 608 kr
Kommande
299 kr
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101 kr
Skickas inom 5-8 vardagar
12 384 kr
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858 kr
Skickas inom 5-8 vardagar
Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society.
With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market.
Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
3 840 kr
Skickas inom 3-6 vardagar
Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society.
With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market.
Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
New Technological Applications for Foreign and Second Language Learning and Teaching
2 589 kr
Skickas inom 5-8 vardagar
New Technological Applications for Foreign and Second Language Learning and Teaching
1 990 kr
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368 kr
Kommande
728 kr
Kommande