Robert F. Lusch – författare
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12 produkter
Service-Dominant Logic
Premises, Perspectives, Possibilities
Av Robert F. Lusch, Stephen L. Vargo
Häftad, 2014
464 kr
Lägg i varukorg
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the …
Service-Dominant Logic
Premises, Perspectives, Possibilities
Av Robert F. Lusch, Stephen L. Vargo
Inbunden, 2014
1761 kr
Lägg i varukorg
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the …
Service-Dominant Logic of Marketing
Dialog, Debate, and Directions
Av Robert F. Lusch, Stephen L. Vargo
Inbunden, 2006
3894 kr
Lägg i varukorg
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, …
Service-Dominant Logic of Marketing
Dialog, Debate, and Directions
Av Robert F. Lusch, Stephen L. Vargo
Häftad, 2006
1186 kr
Lägg i varukorg
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, …
Service-Dominant Logic
Premises, Perspectives, Possibilities
Av Stephen L. Vargo, Robert F. Lusch
E-bok, 2014
487 kr
Lägg i varukorg
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward ''service-dominant (S-D) logic'', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, …
Service-Dominant Logic
Premises, Perspectives, Possibilities
Av Stephen L. Vargo, Robert F. Lusch
E-bok, 2014
477 kr
Lägg i varukorg
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward ''service-dominant (S-D) logic'', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, …
Service-Dominant Logic of Marketing
Dialog, Debate, and Directions
Av Stephen L. Vargo, Robert F. Lusch
E-bok, 2014
1071 kr
Lägg i varukorg
Expanding on the editors'' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, …
Service-Dominant Logic of Marketing
Dialog, Debate, and Directions
Av Stephen L. Vargo, Robert F. Lusch
E-bok, 2014
1106 kr
Lägg i varukorg
Expanding on the editors'' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, …
The SAGE Handbook of Service-Dominant Logic
Av Stephen L. Vargo, Robert F. Lusch
Inbunden, 2018
3556 kr
Lägg i varukorg
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters …
SAGE Handbook of Service-Dominant Logic
Av Robert F. Lusch, Stephen L. Vargo
E-bok, 2018
1511 kr
Lägg i varukorg
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters …
Toward a Better Understanding of the Role of Value in Markets and Marketing
Av Stephen L. Vargo, Robert F. Lusch
Inbunden, 2012
1429 kr
Lägg i varukorg
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) …
Toward a Better Understanding of the Role of Value in Markets and Marketing
Av Robert F. Lusch, Stephen L. Vargo
E-bok, 2012
1558 kr
Lägg i varukorg
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) …
