E-bok, Engelska, 2018
SAGE Handbook of Service-Dominant Logic
Av Robert F. Lusch, Stephen L. Vargo
1511 kr
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Beskrivning
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:
Part 1: Introduction and Background
Part 2: Value Cocreation
Part 3: Service Exchange
Part 4: Service Ecosystems
Part 5: Institutions and Institutional Arrangements
Part 6: Resources and Resource Integration
Part 7: Actors and Practices
Part 8: Innovation
Part 9: Midrange Theory
Part 10: Selected Applications
Part 11: Reflections and Prospects
This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
Produktinformation
- Utgivningsdatum: 2018-10-08
- Språk: Engelska
- Antal sidor: 800
- Filformat: EPUB
- Kopieringsskydd: LCP
- ISBN: 9781526455505
- Förlag: SAGE Publications
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