Olivier Toubia – författare
1 401 kr
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
Artificial Intelligence in Marketing
1 346 kr
Skickas inom 5-8 vardagar
1 452 kr
Läs direkt efter köp
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.