David F. Birks – författare
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6 produkter
Essentials Of Marketing Research
Av Peter A. Wills, David F. Birks m. fl.
E-bok, 2013
829 kr
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Global Cash Management in Europe
Inbunden, 1998
1688 kr
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The single European Market, the Second Banking Directive, relaxation of cross-border capital and funds movements and the possible introduction of a single European currency have led most corporations to adopt new cash management strategies, or to plan for major structural changes in the near …
Marketing Research
2008
16396 kr
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The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge …
Marketing Research
Applied Insight
Av Naresh K. Malhotra, David F. Birks m. fl.
E-bok, 2020
820 kr
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For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition , by Nunan, Birks and Malhotra is the leading …
Global Cash Management in Europe
E-bok, 1998
2309 kr
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The single European Market, the Second Banking Directive, relaxation of cross-border capital and funds movements and the possible introduction of a single European currency have led most corporations to adopt new cash management strategies, or to plan for major structural changes in the near …
Global Cash Management in Europe
Häftad, 1998
1688 kr
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The single European Market, the Second Banking Directive, relaxation of cross-border capital and funds movements and the possible introduction of a single European currency have led most corporations to adopt new cash management strategies, or to plan for major structural changes in the near …
