Can Uslay – författare
Visar alla böcker från författaren Can Uslay. Handla med fri frakt och snabb leverans.
17 produkter
Navigating Brand Activism
Inbunden, 2025
2195 kr
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In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the …
Navigating Brand Activism
Häftad, 2025
502 kr
Lägg i varukorg
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the …
Navigating Brand Activism
E-bok, 2025
576 kr
Lägg i varukorg
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism , written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the …
Navigating Brand Activism
E-bok, 2025
576 kr
Lägg i varukorg
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism , written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the …
Marketing Theory
Evolution and Evaluation
Av Can Uslay, Atul Parvatiyar m. fl.
E-bok, 2024
654 kr
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Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools …
Marketing Theory
Evolution and Evaluation
Av Jagdish N. Sheth, Atul Parvatiyar m. fl.
Häftad, 2024
1209 kr
Lägg i varukorg
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools …
Global Place Branding Campaigns across Cities, Regions, and Nations
Inbunden, 2016
2767 kr
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Global Place Branding Campaigns across Cities, Regions, and Nations
E-bok, 2016
2417 kr
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Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting …
Global Place Branding Campaigns across Cities, Regions, and Nations
E-bok, 2016
2417 kr
Lägg i varukorg
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting …
Strategic Place Branding Methodologies and Theory for Tourist Attraction
Inbunden, 2016
1885 kr
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Strategic Place Branding Methodologies and Theory for Tourist Attraction
E-bok, 2016
2417 kr
Lägg i varukorg
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Place Branding …
Strategic Place Branding Methodologies and Theory for Tourist Attraction
E-bok, 2016
2417 kr
Lägg i varukorg
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Place Branding …
Relationship Marketing Re-Imagined
Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Av Naresh K. Malhotra, Can Uslay m. fl.
Häftad, 2016
266 kr
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Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and …
Relationship Marketing Re-Imagined
Marketing''s Inevitable Shift from Exchanges to Value Cocreating Relationships
Av Ahmet Bayraktar, Can Uslay m. fl.
E-bok, 2016
177 kr
Lägg i varukorg
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and …
Global Rule of Three
Competing with Conscious Strategy
Av Jagdish Sheth, Can Uslay m. fl.
Häftad, 2020
308 kr
Lägg i varukorg
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the …
Global Rule of Three
Competing with Conscious Strategy
Av Raj Sisodia, Can Uslay m. fl.
E-bok, 2020
420 kr
Lägg i varukorg
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually** In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the …
Global Rule of Three
Competing with Conscious Strategy
Av Jagdish Sheth, Can Uslay m. fl.
Inbunden, 2021
493 kr
Lägg i varukorg
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the …
