Bokus

Atul Parvatiyar – författare

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6 produkter

  1. Atul Parvatiyar, Jagdish N. Sheth, Jagdish N. Sheth, Atul Parvatiyar - Handbook of Relationship Marketing, Inbunden. Tillgänglighet: Lägg i varukorg

    Handbook of Relationship Marketing

    Av Atul Parvatiyar, Jagdish N. Sheth m. fl.

    Inbunden, 2000

    3161 kr

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    As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the "core" of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship …

  2. Atul Parvatiyar, Jagdish N. Sheth - Research in marketing, Inbunden. Tillgänglighet: Lägg i varukorg

    Research in marketing

    Av Atul Parvatiyar, Jagdish N. Sheth

    Inbunden, 1997

    1591 kr

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    This is the 13th volume in the series on "Research in Marketing".

  3. Jagdish N. Sheth, Atul Parvatiyar - Designing Competitive Strategies for Global Marketing, Inbunden. Tillgänglighet: Lägg i varukorg

    Designing Competitive Strategies for Global Marketing

    Av Jagdish N. Sheth, Atul Parvatiyar

    Inbunden, 1998

    1246 kr

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    This is the 14th volume in a series of studies on research in marketing.

  4. Jagdish N. Sheth, Atul Parvatiyar - Theoretical Foundations in Marketing Ethics, Inbunden. Tillgänglighet: Lägg i varukorg

    Theoretical Foundations in Marketing Ethics

    Av Jagdish N. Sheth, Atul Parvatiyar

    Inbunden, 1999

    1903 kr

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    This is the 15th volume in a series of studies on research in marketing.

  5. Can Uslay, Atul Parvatiyar, Jagdish N. Sheth - Marketing Theory, E-bok. Tillgänglighet: Lägg i varukorg

    Marketing Theory

    Evolution and Evaluation

    Av Can Uslay, Atul Parvatiyar m. fl.

    E-bok, 2024

    654 kr

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    Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools …

  6. Jagdish N. Sheth, Atul Parvatiyar, Can Uslay - Marketing Theory, Häftad. Tillgänglighet: Lägg i varukorg

    Marketing Theory

    Evolution and Evaluation

    Av Jagdish N. Sheth, Atul Parvatiyar m. fl.

    Häftad, 2024

    1218 kr

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    Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools …