Theoretical Foundations in Marketing Ethics

AvJagdish N. Sheth,Atul Parvatiyar

Inbunden, Engelska, 1999

Del 15 i serien Research in Marketing

1 809 kr

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Beskrivning

This is the 15th volume in a series of studies on research in marketing.

Produktinformation

Utgivningsdatum:1999-11-22
Mått:156 x 234 x 14 mm
Vikt:493 g
Format:Inbunden
Språk:Engelska
Serie:Research in Marketing
Antal sidor:224
Förlag:Emerald Publishing Limited
ISBN:9780762305667

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Innehållsförteckning

List of contributors. Theoretical foundations in marketing ethics: a look back (S.J. Vitell). Theoretical foundations in marketing ethics: a look ahead (D.P. Robin). The entitlement model: a morally bancrupt baseline for justification of marketing practices (S. Baker). Relationship of individual moral values and perceived ethical climate to satisfaction, commitment, and turnover in a sales organization (N.C. Herdon Jr. et al.). Curbing corporate crime: managerial and ethical implications of the federal sentencing guidelines for organizations (G.R. Laczniak, R. Roberson). The role of formal policies and informal culture on ethical decision making by marketing managers (J.H. Leigh, P.E. Murphy). An empirically-based, integrative framework of corporate moral development (K.J. Srnka). Organizational framework for sales ethics management (A.Z. Vasquez-Parraga, L.Comer). "Some days are better than others": beer commercials and a question of ethics (J.M. Wolburg et al.).

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