Theoretical Foundations in Marketing Ethics

AvJagdish N. Sheth,Atul Parvatiyar

Inbunden, Engelska, 1999

Del 15 i serien Research in Marketing

1 843 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Beskrivning

This is the 15th volume in a series of studies on research in marketing.

Produktinformation

Utgivningsdatum:1999-11-22
Mått:156 x 234 x 14 mm
Vikt:493 g
Format:Inbunden
Språk:Engelska
Serie:Research in Marketing
Antal sidor:224
Förlag:Emerald Publishing Limited
ISBN:9780762305667

Utforska kategorier

Innehållsförteckning

List of contributors. Theoretical foundations in marketing ethics: a look back (S.J. Vitell). Theoretical foundations in marketing ethics: a look ahead (D.P. Robin). The entitlement model: a morally bancrupt baseline for justification of marketing practices (S. Baker). Relationship of individual moral values and perceived ethical climate to satisfaction, commitment, and turnover in a sales organization (N.C. Herdon Jr. et al.). Curbing corporate crime: managerial and ethical implications of the federal sentencing guidelines for organizations (G.R. Laczniak, R. Roberson). The role of formal policies and informal culture on ethical decision making by marketing managers (J.H. Leigh, P.E. Murphy). An empirically-based, integrative framework of corporate moral development (K.J. Srnka). Organizational framework for sales ethics management (A.Z. Vasquez-Parraga, L.Comer). "Some days are better than others": beer commercials and a question of ethics (J.M. Wolburg et al.).

Mer från samma författare

ValueSpace: Winning the Battle for Market Leadership

Jagdish N. Sheth, Banwari Mittal

E-bok

2001

413 kr

Firms of Endearment

David Wolfe, Jagdish N. Sheth, Rajendra Sisodia

E-bok

2014

554 kr

Theory of Political Choice Behavior

Bruce I. Newman, Jagdish N. Sheth

Inbunden, 1987

840 kr

Del 12

Marketing Theory

Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett

Häftad, 1988

2 939 kr

Handbook of Relationship Marketing

Atul Parvatiyar, Jagdish N. Sheth, Jagdish N. Sheth, Atul Parvatiyar

Inbunden, 2000

3 039 kr

Del 13

Research in marketing

Atul Parvatiyar, Jagdish N. Sheth

Inbunden, 1997

1 557 kr

Del 14

Designing Competitive Strategies for Global Marketing

Jagdish N. Sheth, Atul Parvatiyar

Inbunden, 1998

1 236 kr

Does Marketing Need Reform?

Jagdish N Sheth, Rajendra S Sisodia

Inbunden, 2006

3 837 kr

Does Marketing Need Reform?

Jagdish N Sheth, Rajendra S Sisodia

Häftad, 2006

920 kr

Del 1

Research in marketing

Jagdish N. Sheth

Inbunden, 1979

1 236 kr

Mer från samma serie

Del 13

Research in marketing

Atul Parvatiyar, Jagdish N. Sheth

Inbunden, 1997

1 557 kr

Del 14

Designing Competitive Strategies for Global Marketing

Jagdish N. Sheth, Atul Parvatiyar

Inbunden, 1998

1 236 kr

Del 1

Research in marketing

Jagdish N. Sheth

Inbunden, 1979

1 236 kr

Du kanske också är intresserad av

10% rabatt på allt

Adventskalender Ravensburger pussel 2026

Ravensburger

319 kr

Del 14

Designing Competitive Strategies for Global Marketing

Jagdish N. Sheth, Atul Parvatiyar

Inbunden, 1998

1 236 kr

Del 13

Research in marketing

Atul Parvatiyar, Jagdish N. Sheth

Inbunden, 1997

1 557 kr

Marketing Theory

Can Uslay, Atul Parvatiyar, Jagdish N. Sheth

E-bok

2024

640 kr

Marketing Theory

Jagdish N. Sheth, Atul Parvatiyar, Can Uslay

Häftad, 2024

1 205 kr

Handbook of Relationship Marketing

Atul Parvatiyar, Jagdish N. Sheth, Jagdish N. Sheth, Atul Parvatiyar

Inbunden, 2000

3 039 kr

Del 1

Research in marketing

Jagdish N. Sheth

Inbunden, 1979

1 236 kr

ValueSpace: Winning the Battle for Market Leadership

Jagdish N. Sheth, Banwari Mittal

E-bok

2001

413 kr

Genes, Climate, and Consumption Culture

Jagdish N. Sheth

E-bok

2017

554 kr

Customer Relationship Management in the Digital Age

Varsha Jain, Jagdish N. Sheth, G. Shainesh

E-bok

2025

1 117 kr

Theoretical Foundations in Marketing Ethics

AvJagdish N. Sheth,Atul Parvatiyar

Inbunden, Engelska, 1999

Del 15 i serien Research in Marketing

1 843 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Beskrivning

This is the 15th volume in a series of studies on research in marketing.

Produktinformation

Utgivningsdatum:1999-11-22
Mått:156 x 234 x 14 mm
Vikt:493 g
Format:Inbunden
Språk:Engelska
Serie:Research in Marketing
Antal sidor:224
Förlag:Emerald Publishing Limited
ISBN:9780762305667

Utforska kategorier

Innehållsförteckning

List of contributors. Theoretical foundations in marketing ethics: a look back (S.J. Vitell). Theoretical foundations in marketing ethics: a look ahead (D.P. Robin). The entitlement model: a morally bancrupt baseline for justification of marketing practices (S. Baker). Relationship of individual moral values and perceived ethical climate to satisfaction, commitment, and turnover in a sales organization (N.C. Herdon Jr. et al.). Curbing corporate crime: managerial and ethical implications of the federal sentencing guidelines for organizations (G.R. Laczniak, R. Roberson). The role of formal policies and informal culture on ethical decision making by marketing managers (J.H. Leigh, P.E. Murphy). An empirically-based, integrative framework of corporate moral development (K.J. Srnka). Organizational framework for sales ethics management (A.Z. Vasquez-Parraga, L.Comer). "Some days are better than others": beer commercials and a question of ethics (J.M. Wolburg et al.).