Jagdish N. Sheth – författare
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50 produkter
ValueSpace: Winning the Battle for Market Leadership
Av Jagdish N. Sheth, Banwari Mittal
E-bok, 2001
413 kr
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In the tradition of the bestselling The Discipline of Market Leaders , business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace—the space that great companies create to deliver their …
Firms of Endearment
How World-Class Companies Profit from Passion and Purpose
Av David Wolfe, Jagdish N. Sheth m. fl.
E-bok, 2014
554 kr
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Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, …
Theory of Political Choice Behavior
Av Bruce I. Newman, Jagdish N. Sheth
Inbunden, 1987
854 kr
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The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent …
Marketing Theory
Evolution and Evaluation
Av Jagdish N. Sheth, David M. Gardner m. fl.
Häftad, 1991
3035 kr
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This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of …
Handbook of Relationship Marketing
Av Atul Parvatiyar, Jagdish N. Sheth m. fl.
Inbunden, 2000
3161 kr
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As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the "core" of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship …
Research in marketing
Av Atul Parvatiyar, Jagdish N. Sheth
Inbunden, 1997
1591 kr
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This is the 13th volume in the series on "Research in Marketing".
Designing Competitive Strategies for Global Marketing
Av Jagdish N. Sheth, Atul Parvatiyar
Inbunden, 1998
1246 kr
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This is the 14th volume in a series of studies on research in marketing.
Theoretical Foundations in Marketing Ethics
Av Jagdish N. Sheth, Atul Parvatiyar
Inbunden, 1999
1903 kr
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This is the 15th volume in a series of studies on research in marketing.
Does Marketing Need Reform?
Fresh Perspectives on the Future
Av Jagdish N Sheth, Rajendra S Sisodia
Inbunden, 2006
3904 kr
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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the …
Does Marketing Need Reform?
Fresh Perspectives on the Future
Av Jagdish N Sheth, Rajendra S Sisodia
Häftad, 2006
936 kr
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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the …
Research in marketing
Inbunden, 1979
1246 kr
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This is the first volume, in a long-running series, on the subject of research in marketing.
Digital Consumer Behavior
Av Jagdish N. Sheth, Varsha Jain
Häftad, 2026
807 kr
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This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers’ cognitive, affective, and …
Digital Consumer Behavior
Av Jagdish N. Sheth, Varsha Jain
Inbunden, 2026
3063 kr
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This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers’ cognitive, affective, and …
Purpose-Driven Pricing
Leveraging the Power of Pricing for Profit and Societal Good
Av Saloni Firasta-Vastani, Jagdish N. Sheth
Häftad, 2026
607 kr
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Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating …
Purpose-Driven Pricing
Leveraging the Power of Pricing for Profit and Societal Good
Av Saloni Firasta-Vastani, Jagdish N. Sheth
Inbunden, 2024
542 kr
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Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating …
Handbook of Vocational Education and Training
Foundations for Transforming the Nation
Av Jagdish N. Sheth, Samik Shome
Inbunden, 2025
2439 kr
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Vocational education and training (VET) are major stepping stones in the development journey of any nation. A carefully structured and implemented VET system ensures skill development and equips the existing and prospective workforce with the necessary technical proficiency, thereby reducing …
AI Marketing Essentials
Concepts and Practice for the Digital Age
Av Jagdish N. Sheth, Varsha Jain
Häftad, 2026
667 kr
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AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.By guiding the …
AI Marketing Essentials
Concepts and Practice for the Digital Age
Av Jagdish N. Sheth, Varsha Jain
Inbunden, 2026
2585 kr
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AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.By guiding the …
Customer Relationship Management in the Digital Age
Av G. Shainesh, Jagdish N. Sheth m. fl.
Häftad, 2025
966 kr
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Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive …
Customer Relationship Management in the Digital Age
Av G. Shainesh, Jagdish N. Sheth m. fl.
Inbunden, 2025
3530 kr
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Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive …
Purpose-Driven Pricing
Leveraging the Power of Pricing for Profit and Societal Good
Av Jagdish N. Sheth, Saloni Firasta-Vastani
E-bok, 2024
571 kr
Lägg i varukorg
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating …
Purpose-Driven Pricing
Leveraging the Power of Pricing for Profit and Societal Good
Av Jagdish N. Sheth, Saloni Firasta-Vastani
E-bok, 2024
571 kr
Lägg i varukorg
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating …
Customer Relationship Management in the Digital Age
Av Varsha Jain, Jagdish N. Sheth m. fl.
E-bok, 2025
1141 kr
Lägg i varukorg
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive …
Customer Relationship Management in the Digital Age
Av Varsha Jain, Jagdish N. Sheth m. fl.
E-bok, 2025
1141 kr
Lägg i varukorg
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive …
Handbook of Vocational Education and Training
Foundations for Transforming the Nation
Av Samik Shome, Jagdish N. Sheth
E-bok, 2025
993 kr
Lägg i varukorg
Vocational education and training (VET) are major stepping stones in the development journey of any nation. A carefully structured and implemented VET system ensures skill development and equips the existing and prospective workforce with the necessary technical proficiency, thereby reducing …
Handbook of Vocational Education and Training
Foundations for Transforming the Nation
Av Samik Shome, Jagdish N. Sheth
E-bok, 2025
972 kr
Lägg i varukorg
Vocational education and training (VET) are major stepping stones in the development journey of any nation. A carefully structured and implemented VET system ensures skill development and equips the existing and prospective workforce with the necessary technical proficiency, thereby reducing …
Digital Consumer Behavior
Av Varsha Jain, Jagdish N. Sheth
E-bok, 2026
960 kr
Lägg i varukorg
This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers' cognitive, affective, and …
AI Marketing Essentials
Concepts and Practice for the Digital Age
Av Varsha Jain, Jagdish N. Sheth
E-bok, 2026
768 kr
Lägg i varukorg
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.By guiding the …
AI Marketing Essentials
Concepts and Practice for the Digital Age
Av Varsha Jain, Jagdish N. Sheth
E-bok, 2026
768 kr
Lägg i varukorg
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.By guiding the …
Digital Consumer Behavior
Av Varsha Jain, Jagdish N. Sheth
E-bok, 2026
960 kr
Lägg i varukorg
This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers' cognitive, affective, and …
