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50 produkter

Theory of Political Choice Behavior
AvBruce I. Newman,Jagdish N. Sheth
Inbunden, Engelska, 1987
843 kr
Skickas inom 10-15 vardagar
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its implications for the present and the future. A tested recipe book for public policymakers as well as candidates, their media people, and their campaign strategists on all levels, this volume also includes sample surveys which pollsters can use to design their own polls.
Political Branding
More Than Parties, Leaders and Policies
AvChristopher Pich,Bruce I. Newman
Inbunden, Engelska, 2020
2 441 kr
Skickas inom 10-15 vardagar
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action.This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines.The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Political Branding
More Than Parties, Leaders and Policies
AvChristopher Pich,Bruce I. Newman
Häftad, Engelska, 2023
672 kr
Skickas inom 10-15 vardagar
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action.This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines.The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Social Media, Political Marketing and the 2016 U.S. Election
AvChristine B. Williams,Bruce I. Newman
Häftad, Engelska, 2020
672 kr
Skickas inom 10-15 vardagar
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice.The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Political Marketing in Retrospective and Prospective
AvChristine B. Williams,Bruce I. Newman
Inbunden, Engelska, 2012
2 441 kr
Skickas inom 10-15 vardagar
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing.This book was published as a special issue of the Journal of Political Marketing.
Political Marketing
Strategic 'Campaign Culture'
AvKostas Gouliamos,Antonis Theocharousm. fl.
Inbunden, Engelska, 2013
2 441 kr
Skickas inom 10-15 vardagar
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
The Mass Marketing of Politics
Democracy in an Age of Manufactured Images
AvBruce I Newman
Inbunden, Engelska, 1999
3 283 kr
Skickas inom 3-6 vardagar
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University "Gatorade and Coke do it, so do candidates for high office—they manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy." --Dennis W. Johnson, Associate Dean, George Washington University "Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election." --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America "This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public." --David Wilhelm, Former Chair of the Democratic National Committee "While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life. Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery." --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America's contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late. Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies.
The Mass Marketing of Politics
Democracy in an Age of Manufactured Images
AvBruce I Newman
Häftad, Engelska, 1999
2 426 kr
Skickas inom 3-6 vardagar
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University "Gatorade and Coke do it, so do candidates for high office—they manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy." --Dennis W. Johnson, Associate Dean, George Washington University "Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election." --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America "This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public." --David Wilhelm, Former Chair of the Democratic National Committee "While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life. Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery." --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America's contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late. Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies.
Political Marketing:
Theoretical and Strategic Foundations
AvWojciech Cwalina,Andrzej Falkowskim. fl.
Inbunden, Engelska, 2011
2 441 kr
Skickas inom 10-15 vardagar
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Political Marketing:
Theoretical and Strategic Foundations
AvWojciech Cwalina,Andrzej Falkowskim. fl.
Häftad, Engelska, 2011
729 kr
Skickas inom 10-15 vardagar
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Communication of Politics
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
AvBruce I Newman
Inbunden, Engelska, 2003
2 233 kr
Skickas inom 5-8 vardagar
Learn how political marketing and public relations affect the electoral process!Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia.Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include:a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more!Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovativeand sometimes controversialuses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makerseven candidates.
Communication of Politics
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
AvBruce I Newman
Häftad, Engelska, 2003
672 kr
Skickas inom 10-15 vardagar
Learn how political marketing and public relations affect the electoral process!Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia.Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include:a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more!Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovativeand sometimes controversialuses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makerseven candidates.
Cross-Cultural Theory of Voter Behavior
AvWojciech Cwalina,Andrzej Falkowskim. fl.
Inbunden, Engelska, 2008
1 437 kr
Skickas inom 10-15 vardagar
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.
Cross-Cultural Theory of Voter Behavior
AvWojciech Cwalina,Andrzej Falkowskim. fl.
Häftad, Engelska, 2007
750 kr
Skickas inom 10-15 vardagar
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested in the dynamic political waters of the U.S. and Europe, this text bridges the latest theoretical developments in the emerging and advanced democracies. A Cross-Cultural Theory of Voter Behavior offers an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing to provide readers with useable, unified information. In addition, the text is replete with detailed references and illustrated with a wealth of informative tables and graphics to made pertinent data accessible and easily understood. Some of the topics discussed in A Cross-Cultural Theory of Voter Behavior include politics in an age of manufactured images, partisanship and party identification, candidate-centered politics, political cognition, social categorization of politicians, the role of advertising and emotion, among others. An ideal text for students, academics, and researchers, the information presented in A Cross-Cultural Theory of Voter Behavior is also a vital resource for political practitioners such as consultants, candidates, lobbyists, political action committees, fund-raisers, pollsters, government officials, ad specialists, journalists, public relations executives, and congressional aides.
The Marketing of the President
Political Marketing as Campaign Strategy
AvBruce I Newman
Häftad, Engelska, 1994
1 747 kr
Skickas inom 3-6 vardagar
Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Political Branding
More Than Parties, Leaders and Policies
AvBruce I. Newman,Christopher Pich
E-bok
PDF, Engelska, 2020
788 kr
Läs direkt efter köp
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.
It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action.
This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines.
The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Political Branding
More Than Parties, Leaders and Policies
AvBruce I. Newman,Christopher Pich
E-bok
Engelska, 2020
788 kr
Läs direkt efter köp
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.
It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action.
This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines.
The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Political Marketing and the Election of 2020
AvBruce I. Newman,Jody C Baumgartner
E-bok
PDF, Engelska, 2023
738 kr
Läs direkt efter köp
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.
The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.
Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
Political Marketing and the Election of 2020
AvBruce I. Newman,Jody C Baumgartner
E-bok
Engelska, 2023
746 kr
Läs direkt efter köp
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.
The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.
Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
2020 U.S. Presidential Election
Democratic Norms and Group Perceptions
AvDaniel E. Bergan,Bruce I. Newman
Inbunden, Engelska, 2022
2 441 kr
Skickas inom 10-15 vardagar
Citizens, journalists, and scholars have shown increased interest in candidate violations of democratic norms, ranging from former President Trump’s campaign rhetoric to the Capitol riot. But how unusual are the former President’s actions on the campaign trail? And to what extent do norm violations benefit – or harm – presidential candidates? Other campaign strategies involve social norms around non-elites. For example, some campaign messages emphasize group norms in order to influence turnout and correct misinformed beliefs. How do communications based on group behaviors, beliefs, and attitudes affect voters during presidential campaigns? Chapters in this edited volume explore the communications of the President, and other actors, including groups promoting turnout and fact-checking candidate statements. It uses the historic 2020 U.S. Presidential Campaign to explore the relationship between campaign messages and democratic norms, as well as the potential of social norms to shape election-year behaviors, attitudes, and perceptions among voters. This volume highlights different features of the changing role of democratic and group norms in presidential elections. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
2020 U.S. Presidential Election
Democratic Norms and Group Perceptions
AvDaniel E. Bergan,Bruce I. Newman
Häftad, Engelska, 2024
672 kr
Skickas inom 10-15 vardagar
Citizens, journalists, and scholars have shown increased interest in candidate violations of democratic norms, ranging from former President Trump’s campaign rhetoric to the Capitol riot. But how unusual are the former President’s actions on the campaign trail? And to what extent do norm violations benefit – or harm – presidential candidates? Other campaign strategies involve social norms around non-elites. For example, some campaign messages emphasize group norms in order to influence turnout and correct misinformed beliefs. How do communications based on group behaviors, beliefs, and attitudes affect voters during presidential campaigns? Chapters in this edited volume explore the communications of the President, and other actors, including groups promoting turnout and fact-checking candidate statements. It uses the historic 2020 U.S. Presidential Campaign to explore the relationship between campaign messages and democratic norms, as well as the potential of social norms to shape election-year behaviors, attitudes, and perceptions among voters. This volume highlights different features of the changing role of democratic and group norms in presidential elections. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Political Marketing and the Election of 2020
AvJody C Baumgartner,Bruce I. Newman
Inbunden, Engelska, 2023
2 441 kr
Skickas inom 10-15 vardagar
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
Political Marketing and the Election of 2020
AvJody C Baumgartner,Bruce I. Newman
Häftad, Engelska, 2024
629 kr
Skickas inom 10-15 vardagar
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.
Issues of Political Marketing
East European Perspective
AvMiloš Gregor,Otto Eiblm. fl.
Inbunden, Engelska, 2024
2 434 kr
Skickas inom 10-15 vardagar
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies.The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.
Issues of Political Marketing
East European Perspective
AvMiloš Gregor,Otto Eiblm. fl.
Häftad, Engelska, 2025
684 kr
Skickas inom 10-15 vardagar
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies.The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.
Issues of Political Marketing
East European Perspective
AvBruce I. Newman,Otto Eiblm. fl.
E-bok
PDF, Engelska, 2024
805 kr
Läs direkt efter köp
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies.The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.
Issues of Political Marketing
East European Perspective
AvBruce I. Newman,Otto Eiblm. fl.
E-bok
Engelska, 2024
805 kr
Läs direkt efter köp
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies.The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.
Understanding the 2022 U.S. Midterm Congressional Elections
Continuity and Change
AvBruce I Newman,James C. Garandm. fl.
E-bok
PDF, Engelska, 2025
989 kr
Läs direkt efter köp
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.
The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial majority in House of Representatives, but instead, they secured a narrow majority in the House and lost control of the Senate. So, what happened? Did former President Donald Trump have a negative effect on Republican prospects in both the House and Senate? What was the role of recent abortion decisions by the U.S. Supreme Court in shaping outcomes in House and Senate elections? Did redistricting play a major part in shaping the electoral context in a way that favoured one party or the other? What about candidate quality— that is, did variation in the quality of congressional candidates matter? What was the role of social media in the 2022 congressional elections? In this book, the authors explore these important questions.
This book will appeal to scholars, students, and political analysts interested in U.S. elections, contemporary U.S. politics, public policy, and political behaviour.
The chapters in this book were originally published as a special issue of Journal of Political Marketing.
Understanding the 2022 U.S. Midterm Congressional Elections
Continuity and Change
AvBruce I Newman,James C. Garandm. fl.
E-bok
Engelska, 2025
992 kr
Läs direkt efter köp
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.
The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial majority in House of Representatives, but instead, they secured a narrow majority in the House and lost control of the Senate. So, what happened? Did former President Donald Trump have a negative effect on Republican prospects in both the House and Senate? What was the role of recent abortion decisions by the U.S. Supreme Court in shaping outcomes in House and Senate elections? Did redistricting play a major part in shaping the electoral context in a way that favoured one party or the other? What about candidate quality— that is, did variation in the quality of congressional candidates matter? What was the role of social media in the 2022 congressional elections? In this book, the authors explore these important questions.
This book will appeal to scholars, students, and political analysts interested in U.S. elections, contemporary U.S. politics, public policy, and political behaviour.
The chapters in this book were originally published as a special issue of Journal of Political Marketing.
Understanding the 2022 U.S. Midterm Congressional Elections
Continuity and Change
AvJoel Sievert,James C. Garandm. fl.
Inbunden, Engelska, 2025
2 441 kr
Skickas inom 10-15 vardagar
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial majority in House of Representatives, but instead, they secured a narrow majority in the House and lost control of the Senate. So, what happened? Did former President Donald Trump have a negative effect on Republican prospects in both the House and Senate? What was the role of recent abortion decisions by the U.S. Supreme Court in shaping outcomes in House and Senate elections? Did redistricting play a major part in shaping the electoral context in a way that favoured one party or the other? What about candidate quality— that is, did variation in the quality of congressional candidates matter? What was the role of social media in the 2022 congressional elections? In this book, the authors explore these important questions.This book will appeal to scholars, students, and political analysts interested in U.S. elections, contemporary U.S. politics, public policy, and political behaviour.The chapters in this book were originally published as a special issue of Journal of Political Marketing.

Bruce I. Newman – författare

Theory of Political Choice Behavior

Political Branding

Political Branding

Social Media, Political Marketing and the 2016 U.S. Election

Political Marketing in Retrospective and Prospective

Political Marketing

The Mass Marketing of Politics

The Mass Marketing of Politics

Political Marketing:

Political Marketing:

Communication of Politics

Communication of Politics

Cross-Cultural Theory of Voter Behavior

Cross-Cultural Theory of Voter Behavior

The Marketing of the President

Political Branding

Political Branding

Political Marketing and the Election of 2020

Political Marketing and the Election of 2020

2020 U.S. Presidential Election

2020 U.S. Presidential Election

Political Marketing and the Election of 2020

Political Marketing and the Election of 2020

Issues of Political Marketing

Issues of Political Marketing

Issues of Political Marketing

Issues of Political Marketing

Understanding the 2022 U.S. Midterm Congressional Elections

Understanding the 2022 U.S. Midterm Congressional Elections

Understanding the 2022 U.S. Midterm Congressional Elections