Bruce I. Newman – författare

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.

It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action.

This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines.

The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.

It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action.

This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines.

The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.

The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.

Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.

The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.

Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.

The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial majority in House of Representatives, but instead, they secured a narrow majority in the House and lost control of the Senate. So, what happened? Did former President Donald Trump have a negative effect on Republican prospects in both the House and Senate? What was the role of recent abortion decisions by the U.S. Supreme Court in shaping outcomes in House and Senate elections? Did redistricting play a major part in shaping the electoral context in a way that favoured one party or the other? What about candidate quality— that is, did variation in the quality of congressional candidates matter? What was the role of social media in the 2022 congressional elections? In this book, the authors explore these important questions.

This book will appeal to scholars, students, and political analysts interested in U.S. elections, contemporary U.S. politics, public policy, and political behaviour.

The chapters in this book were originally published as a special issue of Journal of Political Marketing.

This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.

The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial majority in House of Representatives, but instead, they secured a narrow majority in the House and lost control of the Senate. So, what happened? Did former President Donald Trump have a negative effect on Republican prospects in both the House and Senate? What was the role of recent abortion decisions by the U.S. Supreme Court in shaping outcomes in House and Senate elections? Did redistricting play a major part in shaping the electoral context in a way that favoured one party or the other? What about candidate quality— that is, did variation in the quality of congressional candidates matter? What was the role of social media in the 2022 congressional elections? In this book, the authors explore these important questions.

This book will appeal to scholars, students, and political analysts interested in U.S. elections, contemporary U.S. politics, public policy, and political behaviour.

The chapters in this book were originally published as a special issue of Journal of Political Marketing.