Bruce I. Newman – författare
Visar alla böcker från författaren Bruce I. Newman. Handla med fri frakt och snabb leverans.
51 produkter
Theory of Political Choice Behavior
Av Bruce I. Newman, Jagdish N. Sheth
Inbunden, 1987
854 kr
Lägg i varukorg
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent …
Political Branding
More Than Parties, Leaders and Policies
Av Christopher Pich, Bruce I. Newman
Inbunden, 2020
2510 kr
Lägg i varukorg
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.It …
Political Branding
More Than Parties, Leaders and Policies
Av Christopher Pich, Bruce I. Newman
Häftad, 2023
691 kr
Lägg i varukorg
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.It …
Social Media, Political Marketing and the 2016 U.S. Election
Av Christine B. Williams, Bruce I. Newman
Häftad, 2020
691 kr
Lägg i varukorg
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case …
Political Marketing in Retrospective and Prospective
Av Christine B. Williams, Bruce I. Newman
Inbunden, 2012
2510 kr
Lägg i varukorg
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within …
Political Marketing
Strategic 'Campaign Culture'
Av Kostas Gouliamos, Antonis Theocharous m. fl.
Inbunden, 2013
2510 kr
Lägg i varukorg
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative …
The Mass Marketing of Politics
Democracy in an Age of Manufactured Images
Inbunden, 1999
2882 kr
Lägg i varukorg
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University "Gatorade and Coke do it, so do candidates for high office—they …
The Mass Marketing of Politics
Democracy in an Age of Manufactured Images
Häftad, 1999
2101 kr
Lägg i varukorg
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University "Gatorade and Coke do it, so do candidates for high office—they …
Political Marketing:
Theoretical and Strategic Foundations
Av Wojciech Cwalina, Andrzej Falkowski m. fl.
Inbunden, 2011
2510 kr
Lägg i varukorg
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's …
Political Marketing:
Theoretical and Strategic Foundations
Av Wojciech Cwalina, Andrzej Falkowski m. fl.
Häftad, 2011
749 kr
Lägg i varukorg
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's …
Communication of Politics
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Inbunden, 2003
2306 kr
Lägg i varukorg
Learn how political marketing and public relations affect the electoral process!Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of …
Communication of Politics
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Häftad, 2003
691 kr
Lägg i varukorg
Learn how political marketing and public relations affect the electoral process!Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of …
Cross-Cultural Theory of Voter Behavior
Av Wojciech Cwalina, Andrzej Falkowski m. fl.
Inbunden, 2008
1478 kr
Lägg i varukorg
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to …
Cross-Cultural Theory of Voter Behavior
Av Wojciech Cwalina, Andrzej Falkowski m. fl.
Häftad, 2007
773 kr
Lägg i varukorg
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to …
The Marketing of the President
Political Marketing as Campaign Strategy
Häftad, 1994
1529 kr
Lägg i varukorg
Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also …
Political Branding
More Than Parties, Leaders and Policies
Av Bruce I. Newman, Christopher Pich
E-bok, 2020
814 kr
Lägg i varukorg
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. …
Political Branding
More Than Parties, Leaders and Policies
Av Bruce I. Newman, Christopher Pich
E-bok, 2020
814 kr
Lägg i varukorg
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. …
Political Marketing and the Election of 2020
Av Bruce I. Newman, Jody C Baumgartner
E-bok, 2023
746 kr
Lägg i varukorg
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that …
Political Marketing and the Election of 2020
Av Bruce I. Newman, Jody C Baumgartner
E-bok, 2023
746 kr
Lägg i varukorg
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that …
2020 U.S. Presidential Election
Democratic Norms and Group Perceptions
Av Daniel E. Bergan, Bruce I. Newman
Inbunden, 2022
2510 kr
Lägg i varukorg
Citizens, journalists, and scholars have shown increased interest in candidate violations of democratic norms, ranging from former President Trump’s campaign rhetoric to the Capitol riot. But how unusual are the former President’s actions on the campaign trail? And to what extent do norm violations …
2020 U.S. Presidential Election
Democratic Norms and Group Perceptions
Av Daniel E. Bergan, Bruce I. Newman
Häftad, 2024
691 kr
Lägg i varukorg
Citizens, journalists, and scholars have shown increased interest in candidate violations of democratic norms, ranging from former President Trump’s campaign rhetoric to the Capitol riot. But how unusual are the former President’s actions on the campaign trail? And to what extent do norm violations …
Political Marketing and the Election of 2020
Av Jody C Baumgartner, Bruce I. Newman
Inbunden, 2023
2510 kr
Lägg i varukorg
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that …
Political Marketing and the Election of 2020
Av Jody C Baumgartner, Bruce I. Newman
Häftad, 2024
647 kr
Lägg i varukorg
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that …
Issues of Political Marketing
East European Perspective
Av Miloš Gregor, Otto Eibl m. fl.
Inbunden, 2024
2510 kr
Lägg i varukorg
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, …
Issues of Political Marketing
East European Perspective
Av Miloš Gregor, Otto Eibl m. fl.
Häftad, 2025
706 kr
Lägg i varukorg
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, …
Issues of Political Marketing
East European Perspective
Av Bruce I. Newman, Otto Eibl m. fl.
E-bok, 2024
805 kr
Lägg i varukorg
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, …
Issues of Political Marketing
East European Perspective
Av Bruce I. Newman, Otto Eibl m. fl.
E-bok, 2024
813 kr
Lägg i varukorg
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape.Free elections, …
Understanding the 2022 U.S. Midterm Congressional Elections
Continuity and Change
Av Bruce I Newman, James C. Garand m. fl.
E-bok, 2025
1022 kr
Lägg i varukorg
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial …
Understanding the 2022 U.S. Midterm Congressional Elections
Continuity and Change
Av Bruce I Newman, James C. Garand m. fl.
E-bok, 2025
1022 kr
Lägg i varukorg
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial …
Understanding the 2022 U.S. Midterm Congressional Elections
Continuity and Change
Av Joel Sievert, James C. Garand m. fl.
Inbunden, 2025
2513 kr
Lägg i varukorg
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did.The 2022 midterm congressional elections were full of surprises. Most political observers expected the Republicans to gain substantial …
