Jody C. Baumgartner – författare

Presidential campaigns have seen revolutionary changes in the past few decades in the United States and elsewhere. These changes include rapid advances in communications technology and marketing and survey methodology; an increased involvement of non-party groups and campaign professionals in electoral politics; a decreased role for political parties in the recruitment, screening, and nominating of candidates; and dramatic changes in campaign finance laws. While changes in presidential campaigning have not gone unnoticed, analysis of these changes is typically included in general works on presidential campaigns and elections or studied individually.Baumgartner clarifies what is meant by candidate-centered as it applies to the organization and operation of presidential campaigns and elections. He demonstrates that campaign organizations have become increasingly more central to the campaign effort than party organizations throughout the process of presidential selection, and he shows that what is happening to electioneering practices in the United States is also happening, although still to a lesser extent, in France and Russia.

Baumgartner, Kada, and thier contributors examine presidential impeachment in such varied settings as the United States, Russia, Colombia, Brazil, Venezuela, the Philippines, and Madagascar. In all of these countries there has been a serious impeachment attempt within the past decade or so. The results of each impeachment attempt vary, from unnsuccessful attempts to those which were successful; in the latter case, some resulted in presidents remaining in office, others in removal of the president, and, in one case, the forced resignation of a president.The common framework of each analysis includes a discussion of the historical and constitional bases of the presidency, the institutional balance of power, provisions for impeachment, and the structure of party politics in each country; in addition, the role that public opinion plays in the process is discussed. While broad, the framework permits comparison between the cases and some general conclusions about all phases of the impeachment process and executive accountability can be drawn. One of the most important conclusions is that contrary to popular wisdom, impeachment is most definitively not a strictly legal process, but rather one that is highly political from start to finish. As the volume makes clear, it is most useful to view impeachment by way of examining the intersection of executive-legislative relations, partisan political conflict, and public opinion.

Baumgartner, Kada, and thier contributors examine presidential impeachment in such varied settings as the United States, Russia, Colombia, Brazil, Venezuela, the Philippines, and Madagascar. In all of these countries there has been a serious impeachment attempt within the past decade or so. The results of each impeachment attempt vary, from unnsuccessful attempts to those which were successful; in the latter case, some resulted in presidents remaining in office, others in removal of the president, and, in one case, the forced resignation of a president.The common framework of each analysis includes a discussion of the historical and constitional bases of the presidency, the institutional balance of power, provisions for impeachment, and the structure of party politics in each country; in addition, the role that public opinion plays in the process is discussed. While broad, the framework permits comparison between the cases and some general conclusions about all phases of the impeachment process and executive accountability can be drawn. One of the most important conclusions is that contrary to popular wisdom, impeachment is most definitively not a strictly legal process, but rather one that is highly political from start to finish. As the volume makes clear, it is most useful to view impeachment by way of examining the intersection of executive-legislative relations, partisan political conflict, and public opinion.

Since 1960 the office of the vice presidency of the United States has evolved into a fundamentally different institution than the one the founders envisioned, attracting better-qualified aspirants who may be called upon to perform a variety of important tasks. This book offers a corrective to the overwhelmingly negative view that Americans have had of their vice presidents by demonstrating how the role has changed over time. In addition, Baumgartner examines those who were candidates for vice president but who were not elected. The book is organized thematically according to the career path of the vice president, from the selection process through campaign and nomination to election, service in office, and post-White House contributions.John Adams famously called the vice presidency, the most insignificant office that ever the invention of man contrived or his imagination conceived. Harry Truman called it, about as useful as a cow's fifth teat. How things have changed in a world where many consider Vice President Dick Cheney the most powerful figure in the current administration.Since 1960 the office of the vice presidency of the United States has evolved into a fundamentally different institution than the one the founders envisioned, attracting better-qualified aspirants who may be called upon to perform a variety of important tasks. No longer a ceremonial figurehead or legislative drudge, the vice president today consults closely with the president and plays an important role in executive decisions. Those who are chosen as running mates are examined more thoroughly than ever before, not merely for the boost they might give the presidential candidate in the general election, but also for the kind of president they might be if fate called upon them to serve.In a book that is as readable as it is fascinating, Baumgartner offers a corrective to the overwhelmingly negative view Americans have had of their vice presidents by demonstrating how the role has changed over time. Setting the stage with a visit to the Constitutional Convention and a brief look at pre-modern vice presidents, he examines the 19 men and one woman who have been vice presidents or candidates for the office since 1960. His insightful book is organized thematically according to the career path of the vice president-from the selection process through the campaign and nomination to election, service in office, and post-White House contributions.

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

This two-volume set surveys the profound impact of political humor and satire on American culture and politics over the years, paying special attention to the explosion of political humor in today's wide-ranging and turbulent media environment.Historically, there has been a tendency to regard political satire and humor as a sideshow to the wider world of American politics—entertaining and sometimes insightful, but ultimately only of modest interest to students and others surveying the trajectory of American politics and culture. This set documents just how mistaken that assumption is. By examining political humor and satire throughout US history, these volumes not only illustrate how expressions of political satire and humor reflect changes in American attitudes about presidents, parties, and issues but also how satirists, comedians, cartoonists, and filmmakers have helped to shape popular attitudes about landmark historical events, major American institutions and movements, and the nation's political leaders and cultural giants. Finally, this work examines how today's brand of political humor may be more influential than ever before in shaping American attitudes about the nation in which we live.

It is quite possible that no elected office has been more historically maligned than the vice presidency of the United States. From the beginning of American politics the office has been the object of ridicule by scholars, pundits, humorists, citizens, and even vice presidents themselves. The perception among many is that institution and its occupants are at best irrelevant. Recent history would suggest otherwise, but as it stands no book exists that takes a detailed look at the new, impactful vice presidency that’s been forged since Clinton/Gore took office. The American Vice Presidency fills an important hole in the literature available to those interested in the modern vice presidency. Concise yet comprehensive, this book is the fullest and most accurate examination of the office to date, covering the origins and constitutional roots of the institution, its history, and the slow transformation of the office starting in the mid-twentieth century. Jody C Baumgartner and Thomas F. Crumblin highlight major changes in vice presidential selection as well as the new and various roles that vice presidents are being asked to play in their administrations. The book emphasizes the increasingly substantive Vice Presidencies of Gore, Cheney, and Biden and both informs and spurs the debate surrounding what form and role the Vice Presidency will take on moving forward.

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.

In the past decade various studies have examined how political humor may influence various political attitudes and voting behavior; whether it affects learning, cognition and media literacy, how it might shape political participation; how people process different forms of political humor; and more. This book is devoted to anticipating and addressing where the field of political humor and its effects will move in the next generation of scholarship, exploring the continued evolution of the study of political humor as well as the normative implications of these developments. It includes research accounting for important changes and developments "on the ground" in the political humor landscape. These include the fact that the cadre of late-night television hosts have completely changed in the past 3 years; there are now more late night television choices; and many hosts have become more overtly political in their presentations. Recommended for scholars of communication, media studies, and political science.

During every election cycle, political observers generate a seemingly limitless supply of theories, opinions, and predictions. Unfortunately, many of these assertions oversimplify complex subjects or overhype the latest political fads. Inevitably, some misinformation becomes part of the conventional wisdom about American elections. The objective of Conventional Wisdom and American Elections: Exploding Myths, Exploring Misconceptions is to bring clarity to several of these subjects.For example, it is now commonplace for commentators to emphasize the negative tactics and practices of the campaigns of presidential candidates. In 2016, some commentators suggested that the presidential campaign was the “nastiest” ever, with the campaigns of President Donald Trump, Hillary Clinton, and their supporters, going to “new extremes” of negativity. However, these claims are not new. Dating as far back as the presidential election of 1800, critics of Thomas Jefferson stated that his potential victory would bring about legal prostitution and the burning of the Bible. In 1824, opponents of Andrew Jackson charged that he was a murderer and that his wife was a bigamist. Perhaps most scurrilous of all, Jackson’s opponents even accused his dead mother of being a prostitute.In total, Conventional Wisdom and American Elections identifies eleven widely held myths and misconceptions about elections in the United States. The conclusions drawn throughout the book are based on the most current political science research. In some instances, the literature is clear in debunking popular myths about American elections. On other issues, research findings are more mixed. In either case, Conventional Wisdom and American Elections clarifies the issues so that readers can discern between those in which scholars have largely resolved and those in which honest debate remains.

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.