This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.

The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.

Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.

The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.

Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

Political humor has an extensive record in the United States, replete with examples of humorists and satirists lampooning political leaders, institutions, ideas and more. Dating back to at least before the beginning of the republic, satirists often ridiculed often ridiculed British leaders and policies as well colonial leaders. Thomas Nast’s cartoons about Boss Tweed are credited with helping bring down the infamous Tammany Ring. Mark Twain never tired of making jokes about Congress and its members. And contemporary late night talk show hosts of regularly lampoon political figures.

This book examines humorous depictions of political leaders in the television era. The book is divided into two parts, the first focusing on presidents, the second on vice presidents, presidential, and vice-presidential candidates. The book highlights the comedic and satirical characterizations of these political leaders presented on Saturday Night Live, various late night talk shows, other television programs (e.g., the HBO series Veep), The Onion, YouTube videos, editorial cartoons, and more. Both humorous and informative, this book allows readers to learn more about the leaders examined within and how they acquired their popular reputations and how their careers were impacted. It also sheds light on how political humor, both political comedy and political satire, function in the modern era.

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.

The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.

Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via various communication media, or how well that communication resonates and mobilizes the electorate, marketing is central to political campaigning.

The election of 2020 was arguably one of the most unique in recent memory. The campaign took place in a context which included a pandemic that prevented normal campaigning for much of the year, a historically unpopular and polarizing incumbent president and continued adaptation on the part of all political actors and citizens to a rapidly changing communication environment. Chapters in this book, by well-respected scholars in the field, focus on various aspects of this reality. This includes discussion of how candidates use various social media platforms, what effects the social media campaign has on citizens and legacy media, as well as how well marketing efforts resonate with citizens.

Political Marketing and the Election of 2020 will interest students, scholars, and researchers of political marketing, political communication, parties and elections, and American politics. The chapters in this book were originally published in the Journal of Political Marketing.

Political humor has an extensive record in the United States, replete with examples of humorists and satirists lampooning political leaders, institutions, ideas and more. Dating back to at least before the beginning of the republic, satirists often ridiculed often ridiculed British leaders and policies as well colonial leaders. Thomas Nast’s cartoons about Boss Tweed are credited with helping bring down the infamous Tammany Ring. Mark Twain never tired of making jokes about Congress and its members. And contemporary late night talk show hosts of regularly lampoon political figures.

This book examines humorous depictions of political leaders in the television era. The book is divided into two parts, the first focusing on presidents, the second on vice presidents, presidential, and vice-presidential candidates. The book highlights the comedic and satirical characterizations of these political leaders presented on Saturday Night Live, various late night talk shows, other television programs (e.g., the HBO series Veep), The Onion, YouTube videos, editorial cartoons, and more. Both humorous and informative, this book allows readers to learn more about the leaders examined within and how they acquired their popular reputations and how their careers were impacted. It also sheds light on how political humor, both political comedy and political satire, function in the modern era.