Jody C Baumgartneris professor of political science at East Carolina University.Terri L. Towner is associate professor of political science at Oakland University.

This book contains the most comprehensive collection of essays centered on the Internet’s role in the recent U.S. elections. What’s most impressive about this effort is that it simultaneously has breadth and depth, covering a wide range of topics with nuanced detail. Not only is this a must read for scholars and students of digital electioneering, but also for those interested in elections generally.

• Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional CandidatesChapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial PrimariesChapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential CampaignChapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on TwitterChapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential ElectionChapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital CampaignChapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional MediaChapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential CampaignChapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential ElectionChapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary SeasonChapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary CampaignChapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram

Jody C Baumgartneris professor of political science at East Carolina University.Terri L. Towner is associate professor of political science at Oakland University.

This book contains the most comprehensive collection of essays centered on the Internet’s role in the recent U.S. elections. What’s most impressive about this effort is that it simultaneously has breadth and depth, covering a wide range of topics with nuanced detail. Not only is this a must read for scholars and students of digital electioneering, but also for those interested in elections generally.

• Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional CandidatesChapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial PrimariesChapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential CampaignChapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on TwitterChapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential ElectionChapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital CampaignChapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional MediaChapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential CampaignChapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential ElectionChapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary SeasonChapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary CampaignChapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram

Jody C Baumgartneris professor of political science at East Carolina University.Terri L. Towner is associate professor of political science at Oakland University.

This book contains the most comprehensive collection of essays centered on the Internet’s role in the recent U.S. elections. What’s most impressive about this effort is that it simultaneously has breadth and depth, covering a wide range of topics with nuanced detail. Not only is this a must read for scholars and students of digital electioneering, but also for those interested in elections generally.

• Chapter 1 Consistent and Cautious: Online Congressional Campaigning in the Context of the 2016 Presidential Election Chapter 2 Campaigning in 140 Characters: A Content Analysis of Twitter Use by 2016 U.S. Congressional CandidatesChapter 3 I Beg to Differ: Understanding Political Disagreement Presented By Candidates in Gubernatorial PrimariesChapter 4 The Twitter Election: Analyzing Candidate Use of Social Media in the 2016 Presidential CampaignChapter 5 Gender and Presidential Elections: How the 2016 Candidates Played the “Woman Card” on TwitterChapter 6 Digital Ad Expenditures by Outside Groups in the 2016 Presidential ElectionChapter 7 Tipping the Balance of Power in Elections? Voters' Engagement in the Digital CampaignChapter 8 Campaign Messaging During the 2016 U.S. Presidential Election: How Twitter Compares to the Traditional MediaChapter 9 Going Public’ in the Age of Twitter and Mistrust of the Media: Donald Trump’s 2016 Presidential CampaignChapter 10 Late Night Talk Moves Online: Political Humor, YouTube, and the 2016 Presidential ElectionChapter 11 Issue Emphasis and Agenda Building on Twitter during the 2016 Presidential Primary SeasonChapter 12 Picture Perfect?: The Role of Instagram in Issue Agenda Setting during the 2016 Presidential Primary CampaignChapter 13 Getting the Picture: Issues and the 2016 Presidential Campaign on Instagram