Jagdish N. Sheth is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-resident Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at Emory University's Goizueta Business School.Varsha Jain is the professor of marketing at ESSCA School of Management, France, and is co-editor of the Journal of Consumer Behavior and associate editor for Psychology and Marketing. She has received multiple awards and authored over 180 publications, including multiple papers in A* and A journals and books worldwide.

• 1 Introduction. 2 How AI Is Transforming Modern Marketing. 3 AI in Product Development. 4 AI in Pricing. 5 AI in Marketplace and Distribution. 6 AI in IMC. 7 Role of AI in Brand Management. 8 AI in Marketing Strategy. 9 AI in B2B, Services and Retail. 10 AI Marketing for a Better World.

Jagdish N. Sheth is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-resident Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at Emory University's Goizueta Business School.Varsha Jain is the professor of marketing at ESSCA School of Management, France, and is co-editor of the Journal of Consumer Behavior and associate editor for Psychology and Marketing. She has received multiple awards and authored over 180 publications, including multiple papers in A* and A journals and books worldwide.

• 1 Introduction. 2 How AI Is Transforming Modern Marketing. 3 AI in Product Development. 4 AI in Pricing. 5 AI in Marketplace and Distribution. 6 AI in IMC. 7 Role of AI in Brand Management. 8 AI in Marketing Strategy. 9 AI in B2B, Services and Retail. 10 AI Marketing for a Better World.

Jagdish N. Sheth is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-resident Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at Emory University's Goizueta Business School.Varsha Jain is the professor of marketing at ESSCA School of Management, France, and is co-editor of the Journal of Consumer Behavior and associate editor for Psychology and Marketing. She has received multiple awards and authored over 180 publications, including multiple papers in A* and A journals and books worldwide.

• 1 Introduction. 2 How AI Is Transforming Modern Marketing. 3 AI in Product Development. 4 AI in Pricing. 5 AI in Marketplace and Distribution. 6 AI in IMC. 7 Role of AI in Brand Management. 8 AI in Marketing Strategy. 9 AI in B2B, Services and Retail. 10 AI Marketing for a Better World.