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ValueSpace: Winning the Battle for Market Leadership
Av Jagdish N. Sheth, Banwari Mittal
E-bok, 2001
413 kr
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In the tradition of the bestselling The Discipline of Market Leaders , business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace—the space that great companies create to deliver their …