Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

AvJuliann Allen,Bruna Jochims

Inbunden, Engelska, 2022

Del i serien Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Beskrivning

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future.

Produktinformation

Utgivningsdatum:2022-06-30
Mått:155 x 235 x 41 mm
Vikt:1 127 g
Format:Inbunden
Språk:Engelska
Serie:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor:598
Förlag:Springer Nature Switzerland AG
ISBN:9783030953454

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Mer om författaren

Founded in 1971, the Academy of Marketing Science Foundation is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed Journal of the Academy of Marketing Science and AMS Review.

Innehållsförteckning

Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract.- Chapter 2. An Apology is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract.- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4.- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract.- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract.- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.