Krzysztof Kubacki – författare
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19 produkter
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Av Kathy Knox, Krzysztof Kubacki m. fl.
Inbunden, 2020
2504 kr
Lägg i varukorg
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the …
Routledge Companion to Marketing and Society
Av Krzysztof Kubacki, Lukas Parker m. fl.
Inbunden, 2022
3894 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Av Kathy Knox, Krzysztof Kubacki m. fl.
Häftad, 2022
689 kr
Lägg i varukorg
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the …
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Av Sharyn Rundle-Thiele, Krzysztof Kubacki m. fl.
E-bok, 2020
790 kr
Lägg i varukorg
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the …
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Av Sharyn Rundle-Thiele, Krzysztof Kubacki m. fl.
E-bok, 2020
814 kr
Lägg i varukorg
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the …
Routledge Companion to Marketing and Society
Av Linda Brennan, Christine Domegan m. fl.
E-bok, 2022
874 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Routledge Companion to Marketing and Society
Av Linda Brennan, Christine Domegan m. fl.
E-bok, 2022
874 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Routledge Companion to Marketing and Society
Av Krzysztof Kubacki, Lukas Parker m. fl.
Häftad, 2024
740 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Music, Markets and Consumption
Av Daragh O'Reilly, Gretchen Larsen m. fl.
Häftad, 2013
698 kr
Lägg i varukorg
This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world.There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international and …
Ideas in Marketing: Finding the New and Polishing the Old
Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
2249 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Ideas in Marketing: Finding the New and Polishing the Old
Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
E-bok, 2014
3013 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Ideas in Marketing: Finding the New and Polishing the Old
Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Häftad, 2016
2249 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Formative Research in Social Marketing
Innovative Methods to Gain Consumer Insights
Av Krzysztof Kubacki, Sharyn Rundle-Thiele
Inbunden, 2016
1422 kr
Lägg i varukorg
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups.The book addresses the …
Formative Research in Social Marketing
Innovative Methods to Gain Consumer Insights
Av Sharyn Rundle-Thiele, Krzysztof Kubacki
E-bok, 2016
1798 kr
Lägg i varukorg
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the …
Segmentation in Social Marketing
Process, Methods and Application
Av Timo Dietrich, Sharyn Rundle-Thiele m. fl.
Inbunden, 2016
1576 kr
Lägg i varukorg
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social …
Segmentation in Social Marketing
Process, Methods and Application
Av Krzysztof Kubacki, Sharyn Rundle-Thiele m. fl.
E-bok, 2016
2006 kr
Lägg i varukorg
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social …
Formative Research in Social Marketing
Innovative Methods to Gain Consumer Insights
Av Krzysztof Kubacki, Sharyn Rundle-Thiele
Häftad, 2018
1464 kr
Lägg i varukorg
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups.The book addresses the …
Segmentation in Social Marketing
Process, Methods and Application
Av Timo Dietrich, Sharyn Rundle-Thiele m. fl.
Häftad, 2018
1576 kr
Lägg i varukorg
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social …
BEYOND THE DARK ARTS: ADVANCING MARKETING AND COMMUNICATION THEORY AND PRACTICE
Av Brennan Linda, Linda Brennan m. fl.
Inbunden, 2023
1093 kr
Lägg i varukorg
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of …
