Sharyn Rundle-Thiele – författare
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11 produkter
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Av Kathy Knox, Krzysztof Kubacki m. fl.
Inbunden, 2020
2504 kr
Lägg i varukorg
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the …
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Av Kathy Knox, Krzysztof Kubacki m. fl.
Häftad, 2022
689 kr
Lägg i varukorg
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the …
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Av Sharyn Rundle-Thiele, Krzysztof Kubacki m. fl.
E-bok, 2020
790 kr
Lägg i varukorg
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the …
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Av Sharyn Rundle-Thiele, Krzysztof Kubacki m. fl.
E-bok, 2020
814 kr
Lägg i varukorg
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the …
Formative Research in Social Marketing
Innovative Methods to Gain Consumer Insights
Av Krzysztof Kubacki, Sharyn Rundle-Thiele
Inbunden, 2016
1422 kr
Lägg i varukorg
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups.The book addresses the …
Formative Research in Social Marketing
Innovative Methods to Gain Consumer Insights
Av Sharyn Rundle-Thiele, Krzysztof Kubacki
E-bok, 2016
1798 kr
Lägg i varukorg
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the …
Segmentation in Social Marketing
Process, Methods and Application
Av Timo Dietrich, Sharyn Rundle-Thiele m. fl.
Inbunden, 2016
1576 kr
Lägg i varukorg
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social …
Segmentation in Social Marketing
Process, Methods and Application
Av Krzysztof Kubacki, Sharyn Rundle-Thiele m. fl.
E-bok, 2016
2006 kr
Lägg i varukorg
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social …
Formative Research in Social Marketing
Innovative Methods to Gain Consumer Insights
Av Krzysztof Kubacki, Sharyn Rundle-Thiele
Häftad, 2018
1464 kr
Lägg i varukorg
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups.The book addresses the …
Segmentation in Social Marketing
Process, Methods and Application
Av Timo Dietrich, Sharyn Rundle-Thiele m. fl.
Häftad, 2018
1576 kr
Lägg i varukorg
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social …