Linda Brennan – författare
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27 produkter
McGraw-Hill 36-Hour Course: Operations Management
Häftad, 2010
245 kr
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Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill …
Routledge Companion to Marketing and Society
Av Krzysztof Kubacki, Lukas Parker m. fl.
Inbunden, 2022
3913 kr
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Decoding Coca-Cola
A Biography of a Global Brand
Av Robert Crawford, Linda Brennan m. fl.
Häftad, 2022
710 kr
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This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the …
Global Advertising Practice in a Borderless World
Av Robert Crawford, Linda Brennan m. fl.
Häftad, 2019
722 kr
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are …
Routledge Companion to Marketing and Society
Av Linda Brennan, Christine Domegan m. fl.
E-bok, 2022
874 kr
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Routledge Companion to Marketing and Society
Av Linda Brennan, Christine Domegan m. fl.
E-bok, 2022
874 kr
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Routledge Companion to Marketing and Society
Av Krzysztof Kubacki, Lukas Parker m. fl.
Häftad, 2024
743 kr
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Social Marketing and Behaviour Change
From Theory to Action: Second Edition
Av Nguyen Luu, David Micallef m. fl.
E-bok, 2026
459 kr
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This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social …
Decoding Coca-Cola
A Biography of a Global Brand
Av Robert Crawford, Linda Brennan m. fl.
Inbunden, 2020
2591 kr
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This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the …
Stage Fright in the Actor
Inbunden, 2020
2591 kr
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Stage Fright in the Actor explores the phenomena of stage fright—a universal experience that ranges in intensity from a relatively easy-to-conceal sense of anxiety to an overwhelming feeling of terror—from the actor’s perspective, unearthing its social, cultural, and personal roots.Drawing on her …
Stage Fright in the Actor
Häftad, 2020
578 kr
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Stage Fright in the Actor explores the phenomena of stage fright—a universal experience that ranges in intensity from a relatively easy-to-conceal sense of anxiety to an overwhelming feeling of terror—from the actor’s perspective, unearthing its social, cultural, and personal roots.Drawing on her …
Global Advertising Practice in a Borderless World
Av Robert Crawford, Linda Brennan m. fl.
Inbunden, 2017
2516 kr
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are …
Stage Fright in the Actor
E-bok, 2020
678 kr
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Stage Fright in the Actor explores the phenomena of stage fright—a universal experience that ranges in intensity from a relatively easy-to-conceal sense of anxiety to an overwhelming feeling of terror—from the actor’s perspective, unearthing its social, cultural, and personal roots. Drawing on her …
Stage Fright in the Actor
E-bok, 2020
678 kr
Lägg i varukorg
Stage Fright in the Actor explores the phenomena of stage fright—a universal experience that ranges in intensity from a relatively easy-to-conceal sense of anxiety to an overwhelming feeling of terror—from the actor’s perspective, unearthing its social, cultural, and personal roots. Drawing on her …
Global Advertising Practice in a Borderless World
Av Lukas Parker, Linda Brennan m. fl.
E-bok, 2017
824 kr
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are …
Global Advertising Practice in a Borderless World
Av Lukas Parker, Linda Brennan m. fl.
E-bok, 2017
830 kr
Lägg i varukorg
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are …
Decoding Coca-Cola
A Biography of a Global Brand
Av Susie Khamis, Linda Brennan m. fl.
E-bok, 2020
796 kr
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This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the …
Decoding Coca-Cola
A Biography of a Global Brand
Av Susie Khamis, Linda Brennan m. fl.
E-bok, 2020
814 kr
Lägg i varukorg
This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the …
Social Marketing and Behaviour Change
Models, Theory and Applications
Av Linda Brennan, Wayne Binney m. fl.
Häftad, 2016
806 kr
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With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this …
Social Marketing and Advertising in the Age of Social Media
Av Lukas Parker, Linda Brennan
Inbunden, 2020
1784 kr
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Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters …
Social Marketing and Advertising in the Age of Social Media
Av Linda Brennan, Lukas Parker
E-bok, 2020
378 kr
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Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters …
Social Marketing and Behaviour Change
From Theory to Action: Second Edition
Av Linda Brennan, Lukas Parker m. fl.
Inbunden, 2026
2767 kr
Lägg i varukorg
This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social …
Social Marketing and Behaviour Change
From Theory to Action: Second Edition
Av Nguyen Luu, David Micallef m. fl.
E-bok, 2026
459 kr
Lägg i varukorg
This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social …
Social Marketing and Advertising in the Age of Social Media
Av Lukas Parker, Linda Brennan
Häftad, 2022
395 kr
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Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters …
Packaging, Consumers and Food Waste
Innovative Approaches for Sustainable Practices
Av Linda Brennan, Lukas Parker m. fl.
Inbunden, 2027
1372 kr
Kommande
This edited volume addresses the problem of reducing food waste and the role of packaging from a consumer perceptions perspective in an extensive yet concise manner. It is based on insights generated by the Consumer Perceptions of the Role of Packaging in Reducing Food Waste project, an initiative …
BEYOND THE DARK ARTS: ADVANCING MARKETING AND COMMUNICATION THEORY AND PRACTICE
Av Brennan Linda, Linda Brennan m. fl.
Inbunden, 2023
1093 kr
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Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of …
