Lukas Parker – författare
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21 produkter
Routledge Companion to Marketing and Society
Av Krzysztof Kubacki, Lukas Parker m. fl.
Inbunden, 2022
3913 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Global Advertising Practice in a Borderless World
Av Robert Crawford, Linda Brennan m. fl.
Häftad, 2019
722 kr
Lägg i varukorg
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are …
Routledge Companion to Marketing and Society
Av Linda Brennan, Christine Domegan m. fl.
E-bok, 2022
874 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Routledge Companion to Marketing and Society
Av Linda Brennan, Christine Domegan m. fl.
E-bok, 2022
874 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Routledge Companion to Marketing and Society
Av Krzysztof Kubacki, Lukas Parker m. fl.
Häftad, 2024
743 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Professional Communication
Influencing, Engaging, and Transforming
Inbunden, 2026
2591 kr
Lägg i varukorg
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, …
Professional Communication
Influencing, Engaging, and Transforming
Häftad, 2026
668 kr
Lägg i varukorg
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, …
Social Marketing and Behaviour Change
From Theory to Action: Second Edition
Av Nguyen Luu, David Micallef m. fl.
E-bok, 2026
459 kr
Lägg i varukorg
This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social …
Professional Communication
Influencing, Engaging, and Transforming
E-bok, 2026
785 kr
Lägg i varukorg
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, …
Professional Communication
Influencing, Engaging, and Transforming
E-bok, 2026
785 kr
Lägg i varukorg
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, …
Global Advertising Practice in a Borderless World
Av Robert Crawford, Linda Brennan m. fl.
Inbunden, 2017
2516 kr
Lägg i varukorg
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are …
Global Advertising Practice in a Borderless World
Av Lukas Parker, Linda Brennan m. fl.
E-bok, 2017
824 kr
Lägg i varukorg
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are …
Global Advertising Practice in a Borderless World
Av Lukas Parker, Linda Brennan m. fl.
E-bok, 2017
830 kr
Lägg i varukorg
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are …
Social Marketing and Behaviour Change
Models, Theory and Applications
Av Linda Brennan, Wayne Binney m. fl.
Häftad, 2016
806 kr
Lägg i varukorg
With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this …
Social Marketing and Advertising in the Age of Social Media
Av Lukas Parker, Linda Brennan
Inbunden, 2020
1784 kr
Lägg i varukorg
Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters …
Social Marketing and Advertising in the Age of Social Media
Av Linda Brennan, Lukas Parker
E-bok, 2020
378 kr
Lägg i varukorg
Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters …
Social Marketing and Behaviour Change
From Theory to Action: Second Edition
Av Linda Brennan, Lukas Parker m. fl.
Inbunden, 2026
2767 kr
Lägg i varukorg
This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social …
Social Marketing and Behaviour Change
From Theory to Action: Second Edition
Av Nguyen Luu, David Micallef m. fl.
E-bok, 2026
459 kr
Lägg i varukorg
This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social …
Social Marketing and Advertising in the Age of Social Media
Av Lukas Parker, Linda Brennan
Häftad, 2022
395 kr
Lägg i varukorg
Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters …
Packaging, Consumers and Food Waste
Innovative Approaches for Sustainable Practices
Av Linda Brennan, Lukas Parker m. fl.
Inbunden, 2027
1372 kr
Kommande
This edited volume addresses the problem of reducing food waste and the role of packaging from a consumer perceptions perspective in an extensive yet concise manner. It is based on insights generated by the Consumer Perceptions of the Role of Packaging in Reducing Food Waste project, an initiative …
BEYOND THE DARK ARTS: ADVANCING MARKETING AND COMMUNICATION THEORY AND PRACTICE
Av Brennan Linda, Linda Brennan m. fl.
Inbunden, 2023
1093 kr
Lägg i varukorg
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of …
