Josep Rialp – författare

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1 produkter

1. 

   International Marketing Research

   Opportunities and Challenges in the 21st Century

   Av Alex Rialp, Josep Rialp

   Inbunden, 2006

   1695 kr

   Lägg i varukorg

   This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some …