K. Scott Swan – författare

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2 produkter

1. 

   Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

   Av K. Scott Swan, Shaoming Zou

   Inbunden, 2012

   1548 kr

   Lägg i varukorg

   Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. …

2. 

   Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

   Av Shaoming Zou, K. Scott Swan

   E-bok, 2012

   1684 kr

   Lägg i varukorg

   Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. …