• Fri frakt över 249 kr
  • •
  • Snabba leveranser
  • •
  • Billiga böcker
Kundservice

Du är på sajten för privatpersoner.

Företag, bibliotek eller offentlig verksamhet?

Du handlar på classic.bokus.com, där alla dina funktioner finns intakta.
Till classic.bokus.com
Bokus logotyp. Gå till startsidan.
  • Erbjudanden
  • Nyheter
  • Student
  • Topplistor
  • Barn & ungdom
  • Bokus Play
  • E-böcker
  • Pocketböcker
  • Spel & pussel

10% rabatt på allt med kod: NYSTART10 →

Sidfot

Mina sidor

    Hjälp

    • Kundservice
    • Vanliga frågor och svar
    • Frakt och leverans
    • Retur vid ångerrätt
    • Reklamera vara
    • Betalning
    • Köpvillkor
    • Allmänna villkor
    • Information om webbplatsens tillgänglighet

    Om Bokus

    • Om oss
    • Pressrum
    • För studenter
    • För företag
    • För bibliotek och offentlig verksamhet
    • För leverantörer
    • Hållbarhet

    Populärt

    • Aktuella erbjudanden
    • Presentkort
    • Studentlitteratur
    • Nya böcker
    • Topplistor
    • Signerade böcker
    • Engelska böcker

    Inspiration

    • Boktips
    • BookTok
    • Populära bokserier
    • Barnbokskaraktärer
    • Populära författare
    Logotyp för Bokus
    Följ oss på Facebook (extern länk)Följ oss på Instagram (extern länk)Följ oss på YouTube (extern länk)Följ oss på TikTok (extern länk)
    bokus @ CookiesAnpassa cookiesIntegritetspolicyKöpvillkor
    Till Citymail hemsida (extern länk)Till Budbee hemsida (extern länk)Till Postnord hemsida (extern länk)Till Schenker hemsida (extern länk)Till Early Bird hemsida (extern länk)Till Walleys hemsida (extern länk)
    1. Ekonomi och Ledarskap
    2. Företagsekonomi
    3. Entreprenörskap

    MSU Contributions to International Business and Innovation

    AvTamer Cavusgil

    Inbunden, Engelska, 2009

    Del 19 i serien Advances in International Marketing

    1 247 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Fler format och utgåvor

    E-bok

    1 310 kr

    Beskrivning

    Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.

    Produktinformation

    • Utgivningsdatum:2009-01-27
    • Mått:152 x 229 x 16 mm
    • Vikt:531 g
    • Format:Inbunden
    • Språk:Engelska
    • Serie:Advances in International Marketing
    • Antal sidor:244
    • Förlag:Emerald Publishing Limited
    • ISBN:9781848554405

    Utforska kategorier

    • Entreprenörskap inom Ekonomi och Ledarskap
    • Projektledning inom Ekonomi och Ledarskap

    Innehållsförteckning

    • List of Contributors.Preface. An introduction to the AIM volume on MSU contributions to research in international business and innovation. By the Red Cedar River: The development of my academic life in the field of international marketing and innovation. A personal reflection on MSU contributions to innovation/new products. Contributions of doctoral training at MSU: reflections and a tribute to Professor Cavusgil. Influences and aspects of the Michigan state doctoral program. Evolution of a research stream: Critical role of professor Cavusgil and Michigan State University. MSU – A cradle of success: My story. From global marketing strategy to global brand management: seeing the world through MSU colored lenses. Beginnings of a fulfilling career. Earning the doctoral degree: an example of relationship marketing. Developing scholars for the innovation age. The effects of MSU on me: A look at the past, present and future. Wine, hybrids and nanotech: Exploring the undesirables. The MSU flavor. The culture that impacts intergenerationally. A short essay on the program and the people who inspired me. From Central Asia to Michigan State University: The Foundations of an Academic Career. Reflections on my educational experience at Michigan State University. On becoming a scholar: The role of mentors and institutions in the emergence of scholarship. Reflections on the Research Path towards the Global company. From global experiences to global brands: A quest to understand what lies behind their universal success. The lifetime journey of international business for scholars and executives/managers: Collaboration with doctoral students. The meaning of a scholar. A world-class academic career: S. Tamer Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines. Advances in international marketing. Michigan State University Contributions to International Business and Innovation. Copyright page.