Ko de Ruyter – författare
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4 produkter
Research on International Service Marketing
A State of the Art
Av Pieter Pauwels, Ko de Ruyter
Inbunden, 2005
1790 kr
Lägg i varukorg
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well …
Handbook of Research on Customer Loyalty
Av Debbie I. Keeling, Ko de Ruyter m. fl.
Inbunden, 2022
2968 kr
Lägg i varukorg
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the …
Handbook of Research on Customer Loyalty
Av David Cox, Ko de Ruyter m. fl.
E-bok, 2022
907 kr
Lägg i varukorg
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the …
Research on International Service Marketing
A State of the Art
Av Ko de Ruyter, Pieter Pauwels
E-bok, 2005
1353 kr
Lägg i varukorg
Volume 15 of "e;Advances in International Marketing"e; explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across …
