Pieter Pauwels - Böcker

Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.

The built environment has been digitizing rapidly and is now transforming into a physical world that is at all times supplemented by a fully web-supported and interconnected digital version, often referred to as Digital Twin. This book shows how diverse data models and web technologies can be created and used for the built environment. Key features of this book are its technical nature and technical detail. The first part of the book highlights a large diversity of IT techniques and their use in the AEC domain, from JSON to XML to EXPRESS to RDF/OWL, for modelling geometry, products, properties, sensor and energy data. The second part of the book focuses on diverse software solutions and approaches, including digital twins, federated data storage on the web, IoT, cloud computing, and smart cities. Key research and strategic development opportunities are comprehensively discussed for distributed web-based building data management, IoT integration and cloud computing. This book aims to serve as a guide and reference for experts and professionals in AEC computing and digital construction including Master's students, PhD researchers, and junior to senior IT-oriented AEC professionals.