Developments in Australasian Marketing

Inbunden, Engelska, 2001

Del i serien Advances in International Marketing

1 989 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Beskrivning

"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.

Produktinformation

Utgivningsdatum:2001-02-01
Mått:156 x 234 x 20 mm
Vikt:659 g
Format:Inbunden
Språk:Engelska
Serie:Advances in International Marketing
Antal sidor:344
Förlag:Emerald Publishing Limited
ISBN:9780762306367

Utforska kategorier

Innehållsförteckning

List of contributors. Introduction: developments in Australasian marketing (R.B. McNaughton). Marketing Orientation Studies. Marketing orientation, inter-firm relationships and the resources based theory of the firm: towards an integrative theory (B. Schroder, F.T. Mavondo). Market orientation, production focus, sales focus, and company ROI (J.G. Dawes). Construct validity of market orientation: do people in different industries share the same meaning? (F.T. Mavondo, J. Conduit). Cross Cultural Studies. Creative personalities, processes and agency philosophies: comparing Australia and Singapore (M.T. Ewing, J. Napoli). Retail promotion strategies -- empirical evidence from New Zealand and Portugal (Kim Shyan Fam, P.Q. Brito). Relationship-building supplier behaviors for winning customer trust: new insights from case research with nine leading Japanese manufacturers (N. Rexha, Tadayuki Miyamoto). Cross cultural versus cross national comparisons of ethical values and behaviour -- an Australian study (R. Fletcher). National culture impacts on new product development practices: a cross cultural comparison between Singapore and New Zealand (T.C. Garrett et al.). Internationalisation Issues. Competitive advantage through exporting and the key role of distinctive organisational capabilities (J. Weerawardena et al.). Export assistance 'the New Zealand way' (J. Bell et al.). The role of business networks in the internationalisation of manufacturing firms: a longitudinal case study (S. Chetty, D. Blankenburg Holm). Structures and processes of the international networks of Australian small business (M. Healy, C. Perry). Technology Issues. Evaluating internet advertising effectiveness: a framework and propositions (K. Lee et al.). Web site objectives of Australian companies: an empirical investigation (E.K.F. Leong et al.).

Mer från samma författare

Doing Business in Emerging Markets

S Tamer Cavusgil, Pervez N. Ghauri, Leigh Anne Liu

Häftad, 2021

1 055 kr

Thought Leadership in Advancing International Business Research

Arie Y. Lewin, S. Tamer Cavusgil, G. Tomas M. Hult, David A. Griffith, Arie Y Lewin, S Tamer Cavusgil

Inbunden, 2008

1 139 kr

Thought Leadership in Advancing International Business Research

David A. Griffith, G. Tomas M. Hult, S. Tamer Cavusgil, Arie Y. Lewin

E-bok

2008

1 562 kr

Weathering the Storm in China and India

S. Tamer Cavusgil, Deepak Sardana, Ying Zhu

E-bok

2020

746 kr

Weathering the Storm in China and India

S. Tamer Cavusgil, Deepak Sardana, Ying Zhu

E-bok

2020

768 kr

Del 14

Reviving Traditions in Research on International Market Entry

S. Tamer Cavusgil

Inbunden, 2003

1 697 kr

International Perspectives on Trade Promotion and Assistance

S. Tamer Cavusgil, Michael R. Czinkota

Inbunden, 1990

1 080 kr

Weathering the Storm in China and India

Ying Zhu, Deepak Sardana, S. Tamer Cavusgil

Inbunden, 2020

2 541 kr

Weathering the Storm in China and India

Ying Zhu, Deepak Sardana, S. Tamer Cavusgil

Häftad, 2020

655 kr

MyLab Management with Pearson eText for International Business: The New Realities, Global Edition

S. Tamer Cavusgil, Gary Knight, John Riesenberger

851 kr

Mer från samma serie

Del 8

Advances in International Marketing

Tage Koed Madsen

Inbunden, 1996

1 604 kr

Del 9

International Marketing and Purchasing

Pervez N. Ghauri

Inbunden, 2000

2 010 kr

Del 10

Globalization, the Multinational Firm, and Emerging Economies

Attila Yaprak, Hulya Tutek

Inbunden, 2000

1 566 kr

Del 11

Reassessing the Internationalization of the Firm

C.N. Axinn, P. Matthyssens

Inbunden, 2001

1 451 kr

Del 12

New Directions in International Advertising Research

Charles R. Taylor

Inbunden, 2002

1 465 kr

Del 13

Study Abroad

G. Tomas M. Hult, Elvin C. Lashbrooke

Inbunden, 2003

1 383 kr

Del 14

Reviving Traditions in Research on International Market Entry

S. Tamer Cavusgil

Inbunden, 2003

1 697 kr

Del 15

Research on International Service Marketing

Pieter Pauwels, Ko de Ruyter

Inbunden, 2005

1 751 kr

Del 16

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

Carl Arthur Solberg

Inbunden, 2006

1 701 kr

Del 17

International Marketing Research

Alex Rialp, Josep Rialp

Inbunden, 2006

1 659 kr

Du kanske också är intresserad av

10% rabatt på allt

Exit Adventskalender - Julens magi (SE)

Exit

499 kr

Weathering the Storm in China and India

Ying Zhu, Deepak Sardana, S. Tamer Cavusgil

Inbunden, 2020

2 541 kr

Thought Leadership in Advancing International Business Research

Arie Y. Lewin, S. Tamer Cavusgil, G. Tomas M. Hult, David A. Griffith, Arie Y Lewin, S Tamer Cavusgil

Inbunden, 2008

1 139 kr

Born Global Firms

Gary Knight, S. Tamer Cavusgil

E-bok

2009

88 kr

International Perspectives on Trade Promotion and Assistance

S. Tamer Cavusgil, Michael R. Czinkota

Inbunden, 1990

1 080 kr

Thought Leadership in Advancing International Business Research

David A. Griffith, G. Tomas M. Hult, S. Tamer Cavusgil, Arie Y. Lewin

E-bok

2008

1 562 kr

Born Global Firms: A New International Enterprise

S. Tamer Cavusgil, Gary Knight

Häftad, 2009

264 kr

Conducting Market Research for International Business

S. Tamer Cavusgil, Gary Knight, John Riesenberger, Attila Yaprak

Häftad, 2009

264 kr

MyLab Management with Pearson eText for International Business: The New Realities, Global Edition

S. Tamer Cavusgil, Gary Knight, John Riesenberger

851 kr

Weathering the Storm in China and India

S. Tamer Cavusgil, Deepak Sardana, Ying Zhu

E-bok

2020

746 kr

Developments in Australasian Marketing

AvS. Tamer Cavusgil

Inbunden, Engelska, 2001

Del i serien Advances in International Marketing

1 989 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Beskrivning

Produktinformation

Utgivningsdatum:2001-02-01
Mått:156 x 234 x 20 mm
Vikt:659 g
Format:Inbunden
Språk:Engelska
Serie:Advances in International Marketing
Antal sidor:344
Förlag:Emerald Publishing Limited
ISBN:9780762306367

Utforska kategorier

Innehållsförteckning

List of contributors. Introduction: developments in Australasian marketing (R.B. McNaughton). Marketing Orientation Studies. Marketing orientation, inter-firm relationships and the resources based theory of the firm: towards an integrative theory (B. Schroder, F.T. Mavondo). Market orientation, production focus, sales focus, and company ROI (J.G. Dawes). Construct validity of market orientation: do people in different industries share the same meaning? (F.T. Mavondo, J. Conduit). Cross Cultural Studies. Creative personalities, processes and agency philosophies: comparing Australia and Singapore (M.T. Ewing, J. Napoli). Retail promotion strategies -- empirical evidence from New Zealand and Portugal (Kim Shyan Fam, P.Q. Brito). Relationship-building supplier behaviors for winning customer trust: new insights from case research with nine leading Japanese manufacturers (N. Rexha, Tadayuki Miyamoto). Cross cultural versus cross national comparisons of ethical values and behaviour -- an Australian study (R. Fletcher). National culture impacts on new product development practices: a cross cultural comparison between Singapore and New Zealand (T.C. Garrett et al.). Internationalisation Issues. Competitive advantage through exporting and the key role of distinctive organisational capabilities (J. Weerawardena et al.). Export assistance 'the New Zealand way' (J. Bell et al.). The role of business networks in the internationalisation of manufacturing firms: a longitudinal case study (S. Chetty, D. Blankenburg Holm). Structures and processes of the international networks of Australian small business (M. Healy, C. Perry). Technology Issues. Evaluating internet advertising effectiveness: a framework and propositions (K. Lee et al.). Web site objectives of Australian companies: an empirical investigation (E.K.F. Leong et al.).