Born Global Firms

A New International Enterprise

AvGary Knight,S. Tamer Cavusgil

E-bok
Engelska, 2009

85 kr

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Beskrivning

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

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