Business Expert Press – förlag

In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis á vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.

We are currently experiencing the second wave of an unprecedented global pandemic-the COVID-19 crisis, which is destroying established industries such as tourism and attributing to the death of millions of people worldwide. The authors believe that the pandemic is analogous to the ancient Roman tragedy of Pompeii when the citadel was buried under four to six meters (13 to 20 feet) of volcanic ash and pumice in the eruption of Mount Vesuvius in AD 79. This book is written for business owners, entrepreneurs, leadership, or management teams in public or third sector and professionals who are currently dealing with the COVID-19 epidemic. It offers tools and techniques located in the economics of innovation, other frameworks such as the Fraud Triangle, and the authors extensive experience including rigorous cash management, practical fraud prevention, and detection and advice on implementing and refining corporate governance structures. The book will also be of interest to postgraduate including MBA students and business researchers. The book concludes by summarizing the key theories that can be used to understand the impact of this Pompeii Event and pragmatic solutions to fight COVID-19. The authors argue that organizations rooted in foresight will survive and emerge as future trail blazers. An extensive appendix is also included which outlines the implications for financial reporting.

Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand.Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

All the world’s most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees.The questions posed in the book are:(1) How is it growing?(2)What are these new service innovations?(3)What are the drivers?(4)How can organizations work with service innovations in a structured way?The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.Despite the heightened focus on service in society, most models and theories of innovation are based on that the norm is a physical good. We believe that the norm is actually experiential and service based. This book addresses this mismatch of theory and practice for the benefit of those who are seeking to understand, teach, and practice service innovation.

Environmental and sustainability reporting involves nonfinancial and financial indicators of an organization''s impact on environmental, economic, and social dimensions of their operations. This book is intended for MBA students, executives, and managers who can discover the internal and external benefits of environmental and sustainability reporting, the basics of reporting, and the reaction of the investment community.

Sustainability reporting provides nonfinancial and financial indicators of an organization''s environmental, economic, and social dimensions of its operations. The globalization of corporations and widely publicized corporate misdeeds (e.g., Nike''s child labor problems) has increased public scrutiny of corporate behavior. As pressure grows from a variety of stakeholders (e.g., investors, creditors, customers, and NGOs) for corporate transparency, sustainability reports provide vital information to meet the demand for disclosures about environmental, economic, and social impacts. In addition to addressing stakeholders'' demands, this reporting enhances internal decision-making. Managers are better able to assess risks, monitor company resources, establish competitive advantage, create employee loyalty, and engage stakeholders. This book is intended for MBA students, executives, and managers who want to learn about the value of sustainability reporting. In this book, they will discover the internal and external benefits of sustainability reporting, the basics of existing reporting frameworks, and the reaction of the investment community. Detailed examples of sustainability metrics from numerous organizations are provided to illustrate the Global Reporting Initiative Sustainability Reporting Guidelines. This book will enable readers to assess how reporting can add value for his or her own organization.

What does Platform Thinking mean? It is the ability to put platform-based mechanisms at the core of digital business transformations in business.Digital Platforms like Uber, Spotify, Airbnb, Booking.com, and many others completely re-shaped the daily life of millions of users. However, many innovation leaders struggle to conceive the significance of their impact. Platform-based business models are not just the real of geeks' startups, digital services, and Unicorns. This book shows there that their potential in creating value is higher than suspected.Even though platform ecosystems are complex, readers will take on a journey to become Platform Thinkers. Their eyes will be trained to look beyond what's visible and start reading the platform world around them. Then, they will be guided into a step-by-step process and learn how to write a new platform model from scratch.This book is the result of a decade of research. It offers both a framework and practical instruments to champion digital transformation in any organization. It is specially intended for those who are interested in the glittering platform world and are still trying to figure it out.

If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills, talents and abilities into a cohesive structure that is prepped for success and follows with advice on how to continue using the same principles beyond the founding team far into the future.

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

This book is your guide to ensuring future generations know what you know and can apply it in their time. This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time.

This book will explain the complex inter-relationships between the International Accounting Standards Board (the creator of IFRS), the Financial Accounting Standards Board (FASB) and the Canadian Accounting Standards Board (AcSB), their work programme and their plans for the future.

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the steps and actions needed to generate competitive advantage and profit for your company.

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.

Don''t know a blog from a tweet? After reading this book, you''ll not only understand these terms, you''ll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. This book shows you where the levers are that you control and how to choose what to do, when, and how much to achieve your specific goals. This book effectively outlines the dynamics of strategy, how you drive performance - past, today and into the future. It shows what causes performance to improve or deteriorate and what you can do to change this trajectory for the better.

This book outlines a critical approach to developing employee talent within your company-strategy dynamics. It removes the shroud of mystery from effectively attaining desired performance outcomes by clearly defining the links between people issues and performance. It is well illustrated and provides real-world examples along with action checklists to drive and monitor results.

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers'' selection criteria enabling management to make informed strategic decisions.

This book will focus on the fundamental steps of business planning within a managerial accounting framework, those being: (a) the business model, (b) volume and process flow, (c) product and service costing, (d) revenue and pricing, and (e) investment value. It will also use the core principles of risk management to address challenges that inevitably arise whenever situations fail to unfold according to plan.

This book is a brief introduction to sustainability as it applies to business and offers an overview of how sustainability is applied throughout the organization. Chapters are organized by familiar departments or functions of the business and cover the applications and terminology of sustainability throughout each area. Whether you are an executive, an entrepreneur, an employee, or a business student, this book will help you understand the big picture of what it means to be a sustainable business.

A mythology has arisen in American business that being ''tough'' and unreasonable are keys to extracting high productivity from employees. But profound demographic and cultural changes are suggesting just the opposite. This book explains how to achieve higher productivity through positive management and how to use PM in a variety of situations, including difficult and negative ones.

This book provides executives with an in-depth look at the consequences of M&As for acquired top management teams. It examines M&As as a corporate growth strategy, the importance of top management teams to a firm''s long-term performance, the reasons why executives depart after an acquisition, and the effects of these departures on target company performance.

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

This book describes the role of the controller in a nonpublic company (small business), and provides a detailed ''how to'' guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume. It describes the functions many small business controllers usually perform. The audience for this portfolio is new controllers for small business and/or those aspiring to become controllers.

This book is intended for both practising managers who require a thorough knowledge of the principles of making investment decisions in the real world and for students undertaking financial courses whether at undergraduate, MBA or professional levels. The subject matter encompasses relevant aspects of the investment decision varying from a basic introduction to the appraisal techniques available to placing investment decisions within a strategic context and coverage of recent developments including real options, value at risk and environmental investments.

This book identifies the six key practices of successful internationalists and posits that recognizing them will have a profound effect on corporate mindset and how global companies plan and execute cross-border strategies.