Lars Finskud – författare
Visar alla böcker från författaren Lars Finskud. Handla med fri frakt och snabb leverans.
2 produkter
Developing Winning Brand Strategies
Av Lars Finskud
Häftad, 2009
270 kr
Lägg i varukorg
Every manager knows that robust strategy plays a crucial role in any enterprise. Yet for all the publications that have been written on the subject, three things remain true. Strategy is complex, many companies still get it wrong and driving organic growth in maturing markets is very challenging. …
Developing Winning Brand Strategies
Av Lars Finskud
E-bok, 2009
91 kr
Lägg i varukorg
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing …
