Geoff Southern – författare

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1 produkter

1. 

   Strategic Marketing Management

   A Process Based Approach

   Av Luiz Moutinho, Geoff Southern

   Häftad, 2009

   1211 kr

   Lägg i varukorg

   Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and …