Oriol Iglesias – författare
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10 produkter
Routledge Companion to Corporate Branding
Av Oriol Iglesias, Nicholas Ind m. fl.
Inbunden, 2022
3894 kr
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Routledge Companion to Corporate Branding
Av Majken Schultz, Nicholas Ind m. fl.
E-bok, 2022
910 kr
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Routledge Companion to Corporate Branding
Av Majken Schultz, Nicholas Ind m. fl.
E-bok, 2022
890 kr
Lägg i varukorg
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Routledge Companion to Corporate Branding
Av Oriol Iglesias, Nicholas Ind m. fl.
Häftad, 2024
747 kr
Lägg i varukorg
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Brand Desire
How to Create Consumer Involvement and Inspiration
Av Nicholas Ind, Oriol Iglesias
E-bok, 2016
273 kr
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Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is …
Brand Desire
How to Create Consumer Involvement and Inspiration
Av Nicholas Ind, Oriol Iglesias
E-bok, 2016
273 kr
Lägg i varukorg
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is …
Brand Desire
How to Create Consumer Involvement and Inspiration
Av Nicholas Ind, Oriol Iglesias
Häftad, 2020
254 kr
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Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers.Desire is big business. If companies can create true desirability …
In Good Conscience
Do the Right Thing While Building a Profitable Business
Av Nicholas Ind, Oriol Iglesias
Inbunden, 2022
350 kr
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When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance …
In Good Conscience
Do the Right Thing While Building a Profitable Business
Av Oriol Iglesias, Nicholas Ind
E-bok, 2022
537 kr
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When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance …
In Good Conscience
Do the Right Thing While Building a Profitable Business
Av Nicholas Ind, Oriol Iglesias
Häftad, 2023
398 kr
Lägg i varukorg
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance …
