Nicholas Ind – författare
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22 produkter
Routledge Companion to Corporate Branding
Av Oriol Iglesias, Nicholas Ind m. fl.
Inbunden, 2022
3912 kr
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Branding Governance
A Participatory Approach to the Brand Building Process
E-bok, 2007
571 kr
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Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers …
Living the Brand
How to Transform Every Member of Your Organization into a Brand Champion
Av Nicholas Ind
Inbunden, 2007
483 kr
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Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This …
Living the Brand
How to Transform Every Member of Your Organization into a Brand Champion
Av Nicholas Ind
E-bok, 2007
4,0 utav 5 stjärnor. Totalt antal röster: (1)
554 kr
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Your company''s workforce is its most valuable asset. It is the employees who translate your organization''s strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". …
Brands with a Conscience
How to Build a Successful and Responsible Brand
Av Nicholas Ind, Sandra Horlings
Häftad, 2016
474 kr
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The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. …
Brands with a Conscience
How to Build a Successful and Responsible Brand
Av Nicholas Ind, Sandra Horlings
E-bok, 2016
485 kr
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The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. …
Branding Inside Out
Internal Branding in Theory and Practice
Av Nicholas Ind
Häftad, 2017
512 kr
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Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside …
Branding Inside Out
Internal Branding in Theory and Practice
Av Nicholas Ind
E-bok, 2017
588 kr
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Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand''s ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding …
Corporate Brand
Inbunden, 2000
1493 kr
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Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual …
Routledge Companion to Corporate Branding
Av Majken Schultz, Nicholas Ind m. fl.
E-bok, 2022
890 kr
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Routledge Companion to Corporate Branding
Av Oriol Iglesias, Nicholas Ind m. fl.
Häftad, 2024
751 kr
Lägg i varukorg
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Brands with a Conscience
How to Build a Successful and Responsible Brand
Av Nicholas Ind, Sandra Horlings
Inbunden, 2021
1407 kr
Lägg i varukorg
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. …
Brand Desire
How to Create Consumer Involvement and Inspiration
Av Nicholas Ind, Oriol Iglesias
E-bok, 2016
273 kr
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Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is …
Brand Desire
How to Create Consumer Involvement and Inspiration
Av Nicholas Ind, Oriol Iglesias
E-bok, 2016
273 kr
Lägg i varukorg
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is …
Co-creating Brands
Brand Management from a Co-Creative Perspective
Av Nicholas Ind, Holger J. Schmidt
E-bok, 2019
314 kr
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An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the …
Co-creating Brands
Brand Management from a Co-Creative Perspective
Av Nicholas Ind, Holger J. Schmidt
E-bok, 2019
321 kr
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An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the …
Brand Desire
How to Create Consumer Involvement and Inspiration
Av Nicholas Ind, Oriol Iglesias
Häftad, 2020
254 kr
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Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers.Desire is big business. If companies can create true desirability …
In Good Conscience
Do the Right Thing While Building a Profitable Business
Av Nicholas Ind, Oriol Iglesias
Inbunden, 2022
350 kr
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When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance …
In Good Conscience
Do the Right Thing While Building a Profitable Business
Av Oriol Iglesias, Nicholas Ind
E-bok, 2022
537 kr
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When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance …
In Good Conscience
Do the Right Thing While Building a Profitable Business
Av Nicholas Ind, Oriol Iglesias
Häftad, 2023
398 kr
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When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance …
Meaning at Work
Av Nicholas Ind
Häftad, 2010
258 kr
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We spend much of our waking time working, but sadly, most people are disappointed with what they do. In this book Nicholas Ind asks why we get bored and frustrated with our jobs and then suggests the attitudes and behaviour we should adopt to find fulfilment. Drawing on ideas from philosophy and …
Branding Governance
A Participatory Approach to the Brand Building Process
Av Nicholas Ind, Norway) Bjerke, Rune (Oslo School of Management
Inbunden, 2007
323 kr
Tillfälligt slut
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers …
