Norway) Bjerke, Rune (Oslo School of Management – författare
Visar alla böcker från författaren Norway) Bjerke, Rune (Oslo School of Management. Handla med fri frakt och snabb leverans.
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Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.