Routledge Companion to Corporate Branding
Oriol Iglesias, Nicholas Ind, Majken Schultz
Inbunden, 2022
3 787 kr
Branding Governance
A Participatory Approach to the Brand Building Process
AvNicholas Ind,Norway) Bjerke, Rune (Oslo School of Management
Inbunden, Engelska, 2007
323 kr
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Beskrivning
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
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