Inbunden, Engelska, 2007
Branding Governance
Av Nicholas Ind, Norway) Bjerke, Rune (Oslo School of Management
323 kr
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Beskrivning
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
Produktinformation
- Utgivningsdatum: 2007-03-30
- Mått: 238 x 162 x 28 mm
- Vikt: 612 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 288
- Förlag: John Wiley & Sons Inc
- ISBN: 9780470030752
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