Rune Bjerke – författare
Visar alla böcker från författaren Rune Bjerke. Handla med fri frakt och snabb leverans.
2 produkter
Branding Governance
A Participatory Approach to the Brand Building Process
E-bok, 2007
571 kr
Lägg i varukorg
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers …
Innovation Capacity
Av Christine Meyer, Inger Stensaker m. fl.
Häftad, 2023
500 kr
Lägg i varukorg
Established firms need to balance their current business with future opportunities. The structures and processes that foster renewal and innovation differ from those allowing the firm to maintain daily operations. This book explores how managers can develop innovation capacity in the established …