Majken Schultz – författare
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22 produkter
Taking Brand Initiative
How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Av Majken Schultz, Mary Jo Hatch
E-bok, 2008
340 kr
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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the …
Oxford Handbook of Organizational Identity
Av Davide Ravasi, Blake E. Ashforth m. fl.
E-bok, 2016
481 kr
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The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they stand for in relation to both internal and external stakeholders. Organizational identity (OI) scholars …
Oxford Handbook of Organizational Identity
Av Davide Ravasi, Blake E. Ashforth m. fl.
E-bok, 2016
481 kr
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The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they stand for in relation to both internal and external stakeholders. Organizational identity (OI) scholars …
Constructing Identity in and around Organizations
Av Haridimos Tsoukas, Ann Langley m. fl.
E-bok, 2012
634 kr
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Constructing Identity in and around Organizations is the second volume in Perspectives on Process Organization Studies, a series which explores an emerging approach to the study of organizations that focuses on (understanding) activities, interactions, and change as essential properties of …
The Expressive Organization
Linking Identity, Reputation, and the Corporate Brand
Av Mogens Holten Larsen, Majken Schultz m. fl.
Inbunden, 2000
1318 kr
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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of …
The Expressive Organization
Linking Identity, Reputation, and the Corporate Brand
Av Mogens Holten Larsen, Majken Schultz m. fl.
Häftad, 2000
1110 kr
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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of …
The Oxford Handbook of Organizational Identity
Av Michael G. Pratt, Majken Schultz m. fl.
Häftad, 2018
709 kr
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The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they stand for in relation to both internal and external stakeholders. Organizational identity (OI) scholars …
Organizational Identity
A Reader
Av Mary Jo Hatch, Majken Schultz
Inbunden, 2004
5261 kr
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This text presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have developed through …
Organizational Identity
A Reader
Av Mary Jo Hatch, Majken Schultz
Häftad, 2004
1463 kr
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Organizational Identity presents the classic works on organizational identity alongside more current thinking on the issues.Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have …
Constructing Identity in and around Organizations
Av Majken Schultz, Steve Maguire m. fl.
Inbunden, 2012
2350 kr
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Constructing Identity in and around Organizations is the second volume in Perspectives on Process Organization Studies, a series which explores an emerging approach to the study of organizations that focuses on (understanding) activities, interactions, and change as essential properties of …
Constructing Identity in and around Organizations
Av Maguire Et Al Schultz, Majken Schultz m. fl.
Häftad, 2013
917 kr
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Constructing Identity in and around Organizations is the second volume in Perspectives on Process Organization Studies, a series which explores an emerging approach to the study of organizations that focuses on (understanding) activities, interactions, and change as essential properties of …
The Oxford Handbook of Organizational Identity
Av Michael G. Pratt, Majken Schultz m. fl.
Inbunden, 2016
2820 kr
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The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they stand for in relation to both internal and external stakeholders. Organizational identity (OI) scholars …
Routledge Companion to Corporate Branding
Av Oriol Iglesias, Nicholas Ind m. fl.
Inbunden, 2022
3912 kr
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Routledge Companion to Corporate Branding
Av Majken Schultz, Nicholas Ind m. fl.
E-bok, 2022
890 kr
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Routledge Companion to Corporate Branding
Av Oriol Iglesias, Nicholas Ind m. fl.
Häftad, 2024
751 kr
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Innovating Organization and Management
New Sources of Competitive Advantage
Av Nicolai J. Foss, Torben Pedersen m. fl.
Inbunden, 2012
2843 kr
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The search for competitive advantage serves as the basis for organizational strategy. This book argues that there are four key sources of competitive advantage and financial success that have not been given the attention they deserve. Firstly, that organizational design and management processes may …
Innovating Organization and Management
New Sources of Competitive Advantage
Av Nicolai J. Foss, Torben Pedersen m. fl.
Häftad, 2012
889 kr
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The search for competitive advantage serves as the basis for organizational strategy. This book argues that there are four key sources of competitive advantage and financial success that have not been given the attention they deserve. Firstly, that organizational design and management processes may …
Innovating Organization and Management
New Sources of Competitive Advantage
Av Majken Schultz, Jacob Pyndt m. fl.
E-bok, 2012
605 kr
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The search for competitive advantage serves as the basis for organizational strategy. This book argues that there are four key sources of competitive advantage and financial success that have not been given the attention they deserve. Firstly, that organizational design and management processes may …
Innovating Organization and Management
New Sources of Competitive Advantage
Av Majken Schultz, Jacob Pyndt m. fl.
E-bok, 2012
605 kr
Lägg i varukorg
The search for competitive advantage serves as the basis for organizational strategy. This book argues that there are four key sources of competitive advantage and financial success that have not been given the attention they deserve. Firstly, that organizational design and management processes may …
On Studying Organizational Cultures
Diagnosis and Understanding
Inbunden, 1994
1693 kr
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No detailed description available for "On Studying Organizational Cultures".
On Studying Organizational Cultures
Diagnosis and Understanding
E-bok, 2012
1472 kr
Lägg i varukorg
No detailed description available for "e;On Studying Organizational Cultures"e;.
Taking Brand Initiative
How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Av Mary Jo Hatch, Majken Schultz
Inbunden, 2008
258 kr
Tillfälligt slut
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the …
